Marketing Coordinator

First Quality • Home Office (CT), CT

7d • Remote

About The Position

First Quality is a family-owned company founded over 35 years ago, with a mission to Make Things Better®. We are seeking a Marketing Coordinator for our First Quality Home Care Products facility, working remotely. This role is crucial for optimizing marketing operations, ensuring seamless execution of departmental processes, maximizing vendor tool utilization, maintaining accurate budget tracking, and fostering strong cross-functional collaboration. The goal is to enable the Marketing Department to deliver impactful programs efficiently and effectively.

Requirements

• Bachelor’s degree in marketing or relevant experience
• Minimum of 2 years of experience in the areas of Sales and Marketing
• Strong verbal and written communications skills.
• Aptitude to work independently and collaboratively within a team
• Ability to interact with all levels of management.
• Demonstrated strong business and financial acumen and possesses basic consumer packaged goods industry knowledge.
• Solid experience in Microsoft Office software (Excel, Word, PowerPoint, etc.)
• Strong accountability and completion of tasks without close supervision.
• Proactive, organized, and efficient with extraordinary attention to detail, high standards for grammar/visual consistency & information accuracy.
• Knowledge of Marketing fundamentals.
• Positive and self-motivated individual, with ability to adjust and adapt in a regularly changing environment.
• Proficiency in related applications, including Microsoft Excel, PowerPoint, Salesforce, Marketing Cloud, and data analytic tools (IRI).
• Strong problem-solving skills.
• Proven experience with direct response, analytical, and project/campaign management
• Ability to manage multiple projects at the same time in a fast-paced environment.
• Solid understanding of current marketing trends.
• Normal mobility, manual dexterity, normal visual and auditory ability.
• Must be able to speak, read, and write the English language and perform basic mathematical skills.

Responsibilities

• Serve as the primary owner for marketing software platforms (e.g., Syndigo, Yogi, Bazaarvoice), ensuring they are fully leveraged to meet departmental needs.
• Oversee vendor onboarding, implementation, and ongoing optimization.
• Monitor vendor performance against service level agreements and recommend improvements or replacements as needed.
• Identify opportunities to enhance tool usage through training, process integration, and feature adoption.
• Maintain documentation of system workflows, user guides, and best practices.
• Lead initiatives to streamline marketing workflows, reduce bottlenecks, and improve turnaround times for deliverables.
• Develop and maintain standard operating procedures (SOPs) for recurring marketing activities.
• Partner with cross-functional teams to ensure new processes are adopted and sustained.
• Track and report on process improvement outcomes, including efficiency gains and cost savings.
• Coordinate and schedule recurring category needs, including marketing meetings, QBRs, Category 101 updates in Seismic, and quarterly retail audits.
• Serve as the subject matter expert for: Sampling campaigns, Quarterly retail audits, and Content syndication.
• Provide general coordination and support for category marketing initiatives to ensure timely execution and alignment with strategic priorities.
• Manage and track marketing spend, including eReq processing and invoice approvals.
• Maintain accurate budget records and provide regular spend reports to leadership.
• Identify and implement cost-saving opportunities without compromising quality or impact.
• Ensure compliance with financial policies and procedures.
• Track and analyze operational KPIs related to vendor usage, process efficiency, and budget adherence.
• Provide insights and recommendations to improve marketing operations and resource allocation.
• Partner with Marketing leadership to evaluate the ROI of tools, campaigns, and operational initiatives.
• Partner with Sales, Category Management, Product Development, Finance, and IT to ensure smooth communication and project execution.
• Act as a liaison between marketing and external vendors to align on deliverables, timelines, and quality standards.
• Support cross-functional initiatives that require marketing operational expertise.
• Consistently demonstrate behaviors that reflect FQCP’s Cultural Pillars.
• Exhibit a strong sense of urgency, ownership, and accountability in delivering results.
• Foster a collaborative, team-oriented environment, supporting peers and contributing to shared success.
• Maintain professionalism and adaptability in a fast-paced, evolving environment.

Benefits

• Competitive base salary and bonus opportunities
• Paid time off (three-week minimum)
• Medical, dental and vision starting day one
• 401(k) with employer match
• Paid parental leave
• Child and family care assistance (dependent care FSA with employer match up to $2500)
• Bundle of joy benefit (years’ worth of free diapers to all team members with a new baby)
• Tuition assistance
• Wellness program with savings of up to $4,000 per year on insurance premiums

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level