Marketing Coordinator

Tenet Healthcare • Detroit, MI

7d

About The Position

The Marketing Coordinator for the Detroit Medical Center (DMC) is responsible for the hands-on activation of marketing tactics at the grassroots level in support of service line, hospital, and physician priorities. This role focuses on executing integrated marketing tactics—including events, community seminars, sponsorships, organic social media, and local outreach—to build awareness/engagement and drive customer acquisition. Serving as a key field-based marketing partner, the coordinator works closely with internal marketing and communications, clinical teams, physicians, and hospital leadership partners to bring marketing plans to life in the market. The coordinator engages with the community and key community stakeholders. The role emphasizes execution, community presence, and performance recaps to demonstrate impact and return on investment. The ideal candidate is highly organized, execution focused, and comfortable supporting multiple facilities in a fast paced, matrixed healthcare environment. The coordinator will report to the Marketing Manager and have strong day-to-day interactions with the field marketing team, communications team, hospital administration and clinical leaders and home office marketing team.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business or relevant major is required
• 1–3 years of marketing, advertising agency, communications, or coordination experience preferred.
• Demonstrated experience managing social media and website content development
• An ability to support productive cross functional relationships at all levels of the organization as well as with external partners
• A proactive servicing approach and a strong sense of urgency to respond to matters on time
• A team player who gains value in actively participating as a team member across various disciplines and organizational levels
• Strong written communication and attention to detail.
• Demonstrated ability to manage multiple priorities across facilities.
• Proficiency with PowerPoint, Word, Excel and social media tools.
• Strong organizational, follow up, and stakeholder management skills.
• Collaborative, proactive, and adaptable.
• A strong ability to bring stories to life to engage consumers across traditional and non-traditional media.
• Demonstrated success and understanding in executing 360-degree marketing tactics to drive consumer engagement, including: social and digital media, advertising and communications platforms, marketing automation, content creation, and website management.
• Comfort with ambiguity and working in a large, diffuse, highly matrixed environment.

Nice To Haves

• Healthcare or multi location experience a plus.

Responsibilities

• Provides comprehensive support and assistance with day-to-day activities across the health system.
• Supports execution of marketing strategy, brand development, and multi-channel strategy through implementation of tactical initiatives.
• Provides project management and evaluation for assigned projects.
• Coordinate content development, approvals, and deployment with internal stakeholders. Proactively work with home office on all content development
• Maintain a system wide Annual Wins / Highlights document for reporting and Year in Review materials.
• Effectively communicate “the stories” of how DMC is making a positive impact on the people it serves.
• Plan, coordinate, and activate community events, health fairs, sponsorships, community outreach events, hospital celebrations, and physician- or hospital-led seminars, with the goal of driving qualified leads and consumer engagement.
• Provide onsite setup and logistical support for consumer-facing facility events, which may include: Healthcare celebrations, Ribbon cuttings, Milestone events
• Provide on-site logistical and operational support for consumer events, including setup, materials, vendor coordination, and tear-down.
• Partner with physicians and hospital leaders to support community education initiatives and outreach opportunities.
• Coordinate participation in community-sponsored events aligned with organizational priorities.
• Ensure brand standards and messaging are executed consistently at all events.
• Measure success of events, summarize activation, and consistently share out recaps of events.
• Serve as the primary marketing point of contact for assigned hospitals, service lines, or projects.
• Activate local marketing tactics that support hospital and service line growth goals, including distribution of campaign materials and community-facing promotions.
• Coordinate with internal marketing teams, agencies, and vendors to execute approved marketing plans.
• Support multi-channel campaign execution with a strong emphasis on local activation.
• Execute organic social media posting for the market, assigned hospitals and/or service line channels in alignment with approved content strategies.
• Capture photos, short-form videos, and testimonials at events and in the field for use on social, internal, and digital platforms.
• Maintain posting cadence and brand consistency for location specific pages.
• Capture photos and short form videos at events for use on social and internal platforms.
• Conduct audits of facility social pages and competitor content.
• Measure KPI’s of organic social and proactively make recommendations
• Request quotes and manage purchase orders (POs) for marketing materials.
• Coordinate with vendors and internal teams to ensure timely delivery of marketing materials.
• Maintain documentation related to marketing orders and expenses and support budget tracking

Benefits

• Medical, dental, vision, and life insurance
• 401(k) retirement savings plan with employer match
• Generous paid time off (PTO)
• Career development and continuing education opportunities
• Health savings accounts, healthcare & dependent flexible spending accounts
• Employee Assistance program, Employee discount program
• Voluntary benefits include pet insurance, legal insurance, accident and critical illness insurance, long term care, elder & childcare, auto & home insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level