Marketing Coordinator (6529)

THE SALVATION ARMY•San Antonio, TX

1d•Onsite

About The Position

This position is responsible for maintaining a thorough awareness of program operations, community needs, and trends, and developing an effective short and long-range communications strategy to ensure The Salvation Army maintains a favorable and positive image in the communities it serves. The role involves preparing internal, membership, external, and social media marketing material for the assigned Kroc Center, including developing a marketing calendar, ensuring brand compliance, managing electronic/social media communications, creating electronic and printed marketing materials, photography, and narrative writing/editing. The Marketing Coordinator will collaborate with leadership and colleagues to ensure a seamless marketing message on external platforms and may supervise marketing subordinates. This role also involves designing and coordinating print and electronic materials, determining distribution channels and methods for measuring campaign success, and cultivating relationships with the media. Additionally, the position supports special projects and events as requested.

Requirements

Bachelor’s Degree from an accredited college or university in Public Relations, Communications, Marketing, Graphic Design, or a related field.
Three years of progressively responsible experience performing marketing and PR, journalism, writing and/or editing functions.
Two years of experience in social media management and metrics.
Valid Driver’s License.

Nice To Haves

Any equivalent combination of training and experience which provides the required knowledge, skills, and abilities.

Responsibilities

Maintains a thorough awareness of program operations, community needs, and trends, and develops an effective short and long-range communications strategy to ensure The Salvation Army maintains a favorable and positive image in the communities it serves.
Prepares internal, membership, external, and social media marketing material for the assigned Kroc Center to include (but are not limited to): preparation of a marketing calendar, brand compliance, electronic/social media communications, preparation of electronic and printed marketing materials, photography, and narrative writing/editing.
Collaborates with leadership, and local, Divisional and Territorial colleagues to assure a seamless marketing message on external platforms, including ad placements and trades.
Designs, prepares, and coordinates the appearance of all print and electronic materials such as brochures, charts, posters, program guides, newsletters, e-newsletters, annual reports, and other publications; determines appropriate avenue and audience for distribution; determines methods for measuring success of campaigns and adjusts as necessary.
Recruits, maintains, and cultivates relationships with the media including print, radio, and television; coordinates planning meetings; develops story ideas for coverage; serves as a Salvation Army representative; represents The Salvation Army in a professional and positive manner.
Supports special projects and events as requested (e.g., Disaster support, Angel Tree and Red Kettles and other community campaigns).