Marketing Coordinator

Reitmans (Canada) Ltée/Ltd • Montreal, QC

19h • Hybrid

About The Position

At PENN., a fashion-driven brand rooted in inclusivity, we create, inspire, and connect with a vibrant community. If you’re looking for a role where you can create content, be out in the field, grow a community, and help amplify an inclusive brand, you’ll feel right at home here. You’ll have the freedom to bring forward ideas, test, innovate, and most importantly, see the impact of your work firsthand.

Requirements

• 3+ years of experience in social media, community management, or content creation
• Fully bilingual French and English to create content across Canada.
• Creative, autonomous, resourceful, and driven.
• Comfortable both behind and in front of the camera.
• Passionate about fashion, trends, and social culture.
• Organized, multitasking, and always curious about what’s next.

Responsibilities

• Create engaging, platform-specific content, including videos, photos, stories, UGC, and behind-the-scenes (BTS) content.
• Write inspiring bilingual captions that engage our audience and reflect the brand’s personality.
• Plan, schedule, and publish content across all social platforms.
• Develop creative concepts inspired by social media trends, fashion, and brand strategy.
• Engage with our community by responding to comments and messages, creating conversations, and bringing a human voice to the brand.
• Participate in photoshoots, events, and store visits to capture authentic, in-the-moment content.
• Identify, curate, and amplify user-generated content (UGC) from our community.
• Develop initiatives to grow our community organically and through amplification strategies.
• Optimize content to maximize discoverability by leveraging social SEO, trends, and platform-specific formats.
• Identify amplification opportunities through content creators, micro-influencers, collaborations, and sponsored content.
• Test new formats and tactics to increase reach, engagement, and community growth.
• Track key performance indicators, including reach, impressions, engagement rate, click-through rate (CTR), community growth, and video performance.
• Analyze top-performing content and recommend opportunities for optimization.
• Prepare clear, relevant, and actionable reports to support the team’s decision-making.

Benefits

• Hybrid work environment
• Comprehensive benefits program
• Flexible Time Off: Paid leave, sick days, and vacation time
• Exclusive Discounts: 50% off regular-priced items from PENN. Penningtons, Reitmans, and RW&CO.
• Referral Rewards: Earn a bonus for referring your professional network
• Growth opportunities: Annual bonuses, career advancement, and tuition reimbursement

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed