Marketing Coordinator

Alogent • Peachtree Corners, GA

9d • Hybrid

About The Position

Alogent is seeking a creative and detail-oriented Marketing Coordinator to join their in-house marketing and communications team. This role will support integrated marketing initiatives across multiple channels with the goal of generating demand, building brand awareness, and delivering qualified leads to the sales pipeline. The Marketing Coordinator will contribute to increasing visibility and engagement with current and prospective clients and partners through various activities including tradeshow and webinar support, content development, website and digital updates, and the creation of supporting assets like graphics and videos. The position is hybrid, requiring 3 days per week at the Peachtree Corners, GA headquarters.

Requirements

• Bachelor’s degree in marketing, communications, or related
• 2-3 years of B2B marketing, communications, and/or events experience.
• Technically proficient across key marketing tools, including marketing automation platforms (HubSpot, Marketo, Pardot), CRM systems (Salesforce), design tools (Adobe Creative Cloud, Canva), web analytics (Google Analytics), and Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Experience developing content and campaigns across multiple formats and channels, including online, email, print, video, social media, and managing marketing events such as tradeshows, webinars, and conferences.
• Strong writing and editing skills, with the ability to tailor content for different audiences and channels, combined with creative thinking and strong attention to detail.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and support cross-functional initiatives.
• Self-motivated with an entrepreneurial mindset, able to manage multiple priorities and deliver in a fast-paced environment.

Nice To Haves

• Experience in enterprise capture software, banking software, financial services, or fintechs strongly preferred.

Responsibilities

• Assist in developing content across marketing channels, including blogs/articles, email campaigns, website content, videos, and sales enablement materials (PowerPoint presentations, datasheets, eBooks, and related assets).
• Coordinate industry tradeshow planning and execution, including event logistics, vendor coordination, booth/material preparation and inventory, pre- and post-event marketing, audience targeting and list segmentation, and post-event reporting.
• Support webinar planning and execution, including presentation development, speaker coordination, promotion, live event support, post-event follow-up, and reporting.
• Support lead generation and management, including lead routing, CRM entry, and tracking to ensure timely follow-up and attribution to campaign performance and pipeline growth.
• Support website content updates and refreshes.
• Create and maintain graphic design and multimedia assets that align with brand standards and enhance marketing campaigns across channels.
• Measure and report on marketing programs and campaigns, tracking performance metrics and assisting in identifying opportunities for optimization.
• Stay current on industry trends, competitive insights, and marketing best practices, applying insights to support continuous improvement in content and marketing programs.
• Support a collaborative, creative team environment, contributing to cross-functional initiatives and shared marketing goals.

Benefits

• Competitive benefits including medical, dental, vision, life, disability, Employee Assistance Program, Flexible Spending Account, Group Accident, Critical Illness, Pet Insurance, Identity Protection Program and long-term care
• Excellent 401(k) plan with company match
• Paid time off (PTO) and Holidays
• Paid voluntary time off (VTO) day
• Wellness programs
• Monthly educational sessions for employees
• A knowledgeable, high-achieving, experienced, and fun team
• A diverse work atmosphere

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level