Marketing Coordinator, Airports

Clear Channel Outdoor•Allentown, PA

6d•Onsite

About The Position

The Marketing Coordinator will provide marketing support to our Local and Regional Sales teams and support divisional cross-selling, known as Strategic Partnerships. They will also develop sales materials, marketing collateral, and client-facing resources that help drive revenue across our portfolio of commercial airports, private airports, and roadside assets. This role will also collaborate with our Private Aviation & Programmatic, teams to support cross-functional initiatives and business objectives as needed.

Requirements

Bachelor’s degree preferred, or equivalent combination of education, training, experience, or military experience.
2+ years of experience in marketing and/or advertising with increasing levels of responsibility.
Working knowledge of programs including but not limited to; Adobe InDesign, Adobe Photoshop, Microsoft PowerPoint, Microsoft Excel and DropBox.
A passion for, and understanding of advertising research, insights, trends and applicable uses of marketing tools.
An understanding of Out-of-Home advertising products and categories
Strong verbal, written and presentation skills with an emphasis on detail.
Proven ability to work as an individual and group contributor.
Strong interpersonal and communication skills and ability to promote a positive work environment.
Excellent organization, planning, multi-tasking, and time management skills
Ability to work independently and with a remote team in a fast-paced work environment.
Maintain confidentiality of sensitive information
Ability to travel when needed.

Nice To Haves

Experience with 3rd party research platforms such as Scarborough, ForwardKeys and Nielsen preferred but willing to train the right candidate.
Experience in, or understanding of CMS including Widen Digital Asset Management platforms beneficial but not required.

Responsibilities

Provides compelling marketing materials and support to maximize our import and export sales efforts between Roadside and Airports divisions.
Formulates innovative marketing strategies among target accounts.
Provides high quality proposals and presentations to assigned sales team/s to make impactful statements among large regional and national client base.
Provides data/insights/profiles utilizing various market research tools such as MRI, Media Radar, and Nielsen
Provides actionable recommendations based on strategic marketing research & customer insight.
Presents marketing concepts to clients in conjunction with sales team.
Provides client, category, and industry research and insights.
Develops marketing strategies and generates marketing collateral to drive revenue into our portfolio 100+ private jet terminals.
Develops branded collateral materials, supplies airport information and provides general support for our airport/roadside programmatic team.
Assists with organizing, updating, and archiving a large library of marketing content & visual assets through content management software on an on-going basis.
Performs other duties as assigned or requested.