MARKETING COORDINATOR - 40099997

State of Florida • TALLAHASSEE, FL

2d • Onsite

About The Position

The role of the Marketing Coordinator in the Office of Small Business Innovation will be to support outreach and engagement efforts. This role will be responsible for developing content and marketing materials to promote small business support programs, including the State Small Business Credit Initiative (SSBCI). The ideal candidate is customer-service oriented, has experience with graphic design tools, and is passionate about helping small businesses grow and succeed. FloridaCommerce is a fast-paced work environment in which critical thinking and prioritizing are a must. You will be part of a dedicated and dynamic economic development team and will play a vital role in providing guidance to businesses and communities.

Requirements

• Proficiency with graphic design tools such as Canva, Adobe Illustrator, and Photoshop
• Knowledge of marketing, communications, or digital media principles
• Understanding of outreach strategies and message development for public facing programs
• Strong written and verbal communication skills
• Ability to design visually compelling materials tailored to target audiences
• Strong organizational skills and attention to detail
• Ability to track tasks, manage deadlines, and support coordinated outreach efforts
• Ability to build positive relationships with small businesses and community partners
• Ability to adapt messaging for different platforms and audiences
• Capacity to learn program objectives and translate them into effective marketing content
• Customer service mindset with a collaborative and proactive approach
• Duties and responsibilities of this position must be performed at the official work site of the Department.

Nice To Haves

• Experience with graphic design beyond basic tools (e.g., Adobe Creative Suite)
• Familiarity with web design
• Ability to write or edit professional marketing copy
• Basic video editing or simple multimedia production skills
• Experience supporting outreach, public engagement, or community‑focused initiatives
• Familiarity with analytics or tracking tools used to measure campaign effectiveness
• Strong project coordination or event‑support experience
• Knowledge of branding principles or visual identity guideline

Responsibilities

• Create marketing content across digital and print platforms
• Ensure messaging is clear, accessible, and impactful
• Proficient in marketing and communications software
• Coordinate outreach and assist in planning events, training, and webinars
• Engage timely with partners, community, and small business owners
• Support website content updates and maintain consistent branding across all materials
• Track marketing efforts and assist with basic reporting on campaign outcomes
• Support the development of communication strategies for visibility and engagement
• Maintain organized project files, design assets, and version-controlled content libraries
• Support with communication on emails from Leadership and Governor’s Office

Benefits

• State Group Insurance coverage options+ (health, life, dental, vision, and other supplemental option)
• Ongoing comprehensive training provided
• Career Growth
• Highly skilled, professional environment

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed