Marketing Coordinator - Great Lakes

AEG Worldwide•Detroit, MI

17h•Onsite

About The Position

The Integrated Marketing Coordinator is responsible for show marketing and promotions within their designated region to drive ticket sales. This role will work closely with the Marketing Manager, agents, artist managers and bookers. The Integrated Marketing Coordinator will build the infrastructure for digital marketing campaigns, create and submit all tour settlement materials, and provide additional show marketing support to the team.

Requirements

High School Diploma or its equivalency
2-4 years Of related work experience
Experience calendaring events
Knowledgeable and skilled in MS Office (Excel, Word, Outlook and Photoshop)
Basic accounting knowledge
Strong written and verbal communication skills
Strong PR skills, social media savvy, and organization skills
Must have strong work ethic, problem solving and prioritization skills
Must be able to work independently and as part of a team
Creative thinker; thinks “outside the box”

Nice To Haves

Knowledge of the music industry preferred

Responsibilities

Builds and maintains ad plans for AEG SW region. Assist in coordination of media buying and evaluate and revise as necessary with marketing team to increase ticketing revenue and event exposure.
Coordinate the distribution of press requests with publicist. Serve as a public relations liaison. Proof read all releases and keep current with new shows, schedule releases and update as needed.
Create, proof read and distribute e-cards and one-off email campaigns. Check that venue information and links are correct, communicate errors to designers, check for accuracy, communicate errors and sign off on final version.
Monitor budget and accounting for marketing efforts and keep team up to date on spend status.
Create and deliver all show settlement including actuals, backup and any special campaign notes.
Places all pixel tracking for campaign conversions, configures and confirms activation including artist website, ticketing links and any additional tour site placement.
Coordinate asset trafficking for digital media campaigns – banners, videos etc.
Collect ticket links and keep central grid, check all links, pre-sale passwords, billing, art on ticket pages and venue websites
Coordinating marketing support with ticketing (and other) partners
Maintain good working relationships with partners, co-promoters and media.