Marketing Coordinator

Aston Carter•Baltimore, MD

2d•Hybrid

About The Position

Aston Carter is seeking a Marketing Coordinator to join their team. This role is responsible for assisting the marketing director in the market playbook process and its implementation. The coordinator will act as a market segment expert, staying informed of all activities within their assigned segments. Key responsibilities include developing a deep understanding of market segments, assisting with the market playbook process (including team coordination, research, and feedback recording), and driving the implementation of market playbooks by recommending tactics, setting schedules, defining deadlines, and collaborating with creative teams. The role also involves performing segment and client research. Additionally, the Marketing Coordinator will lead the development of all RSP (Request for Proposal) responses, including strategic thinking and project management, ensuring clear communication to diverse project teams. This includes logging opportunities, facilitating go/no-go meetings, providing proposal strategies aligned with enterprise messaging, completing proposal briefing templates, outlining project plans, obtaining and organizing content, and ensuring accuracy and adherence to brand guidelines.

Requirements

Marketing communications
Marketing coordination
Marketing proposal
Microsoft office
Administrative support
Digital marketing
Marketing strategy
Excel required
Comfortable working with confidential pursuits (no non-competes involved)

Nice To Haves

5–10 years of experience in the A/E/C industry strongly preferred
Experience supporting industrial and mission‑critical projects is ideal
Some government contracting experience is helpful (but not required)
Outward-facing personality with strong communication skills
Prior experience with proposal systems strongly preferred
Mission-critical terminology can be learned if the candidate has the right foundation

Responsibilities

Developing a deep understanding of assigned market segments both from an external standpoint as well as internal project information.
Assisting with the market playbook process including determining team members, setting meetings, providing input, understanding and assessing strategy, performing research and recording feedback.
Driving implementation of market playbook aligned with the strategy that has been set. This includes tactic recommendation, setting team meeting schedules, defining deadlines, working with creative services and graphic designers to create market-centric content.
Perform segment research as well as client research based on marketing template.
Logging of all new opportunities into database and continue to update as new information becomes available.
Facilitate go/no-go process and/or strategy kick-off meetings. Provide proposal strategy to teams that is aligned with RSP enterprise messaging.
Complete the proposal briefing template and outline a clear project plan for each proposal including setting all deadlines with teams, defining concurrent deadlines, clearly communicating, obtaining and organizing content for graphic designers and managing expectations with pursuit team.
Ensures all content is accurate, proofing has been performed and brand guidelines have been observed.
Working closely with the Director of Marketing, Director of Business Development, Creative Director, Marketing Manager and account/studio managers to support the strategic vision and plan for our market sectors.
Assisting the Creative Director as needed to develop and execute appropriate, targeted communications based on strategic market sector plans.
Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.