Marketing Coordinator

Big Brothers Big Sisters Twin Cities•Minneapolis, MN

2d•$23 - $26•Hybrid

About The Position

The Marketing Coordinator serves as the organization's lead content marketing professional, coordinating the planning, development, production, and execution of creative communications across owned marketing channels. Reporting to the Director of Marketing & Communications, this position plays a central role in bringing the agency's marketing and communications strategies to life through compelling storytelling, creative content, digital communications, and community engagement. The Coordinator collaborates closely with the Director and the Manager to translate organizational priorities into engaging campaigns, content plans, and marketing assets that support volunteer recruitment, donor engagement, community awareness, and other agency initiatives. As the department's primary content expert, this role contributes creative recommendations, identifies storytelling opportunities, helps shape editorial direction, and continuously looks for ways to strengthen audience engagement while ensuring content aligns with the organization's brand, voice, and strategic priorities.

Requirements

1-3 years of experience in marketing, communications, nonprofit, community organization or a related field is preferred; Bachelor’s degree, certifications are valued.
1-3 years of experience in website, email, and social media marketing, with demonstrated success in creating and implementing integrated marketing and communications campaigns and projects is highly preferred.
1-3 years of experience utilizing skills such as storytelling, graphic designing, copywriting, event marketing, photography, videography.
Proficiency in Spanish is valued.
Demonstrated ability to independently coordinate multiple content initiatives simultaneously.
Strong editorial judgment and storytelling abilities.
Ability to contribute creative recommendations that strengthen marketing campaigns.
Ability to translate strategic priorities into engaging content.
Strong understanding of social media trends and audience engagement.
Excellent organizational and project coordination skills.
Ability to collaborate effectively across departments.
Commitment to continuous learning and professional development.
Have a valid driver’s license or a reliable means of transportation for the performance of work responsibilities; local travel is required.
Ability to work a flexible schedule as needed (especially around events).

Nice To Haves

Bachelor’s degree, certifications are valued.
Proficiency in Spanish is valued.

Responsibilities

Lead the planning, creation, coordination, and execution of content across social media, blogs, email communications, website content, presentations, videos, photography, and other marketing channels.
Serve as the department's primary storyteller by identifying meaningful stories that elevate the voices of youth, mentors, families, donors, volunteers, corporate partners, and community members.
Recommend creative approaches that strengthen engagement, increase visibility, and enhance the organization's brand.
Maintain the department's creative asset library and content archives.
Lead the development and maintenance of the organization's editorial and social media content calendar in alignment with priorities established by the Director.
Coordinate day-to-day content planning across Programs, Development, Community Engagement & Recruitment, and organizational initiatives.
Identify emerging content opportunities, seasonal trends, and timely storytelling moments.
Create, publish, monitor, and optimize content across the organization's social media platforms.
Monitor audience engagement and platform insights and recommend opportunities to improve content performance.
Collaborate with the Director and Audience Engagement & Digital Marketing Manager during campaign planning by contributing creative ideas, audience observations, storytelling opportunities, and content recommendations.
Help translate approved marketing strategies into coordinated content plans and campaign deliverables.
Coordinate creative production timelines and ensure projects remain on schedule.
Support campaign execution across multiple communication channels.
Lead the production and coordination of newsletters and email communications.
Coordinate content gathering, editing, formatting, quality assurance, scheduling, and distribution.
Collaborate with the Audience Engagement & Digital Marketing Manager to implement audience segmentation, automation, and email optimization strategies.
Recommend opportunities to improve email content, storytelling, readability, and audience engagement.
Serve as the department's primary content manager for the website.
Publish and maintain website content in partnership with the Audience Engagement & Digital Marketing Manager.
Ensure website content remains current, engaging, accessible, and aligned with organizational messaging.
Coordinate content updates supporting campaigns, events, recruitment, and agency priorities.
Lead content coverage for organizational events by capturing photography, video, interviews, and other creative assets.
Produce multimedia content that extends the impact of events across digital channels.
Coordinate post-event storytelling and maintain organized photo and video libraries.
Coordinate marketing requests through the department's project management system.
Manage content production schedules and editorial workflows.
Coordinate assigned creative vendors, print production, promotional items, and marketing materials.
Track assigned projects and communicate progress, risks, and resource needs to the Director.
Monitor content performance and audience engagement trends.
Recommend improvements that strengthen storytelling, creative quality, accessibility, and audience engagement.
Stay informed about emerging content trends, digital communication best practices, and creative technologies.
Support continuous improvement of marketing processes and workflows.
Maintain knowledge of community needs, resources, and networks.
Communicate professionally with internal and external constituents.
Work collaboratively to achieve results as specified in the strategic plan.
Promote teamwork by overseeing and participating in various teams, including work groups and interdepartmental meetings.
Positively represent BBBS in the larger community.
Assist in agency-wide events and initiatives including recruitment, fundraising, event management, and community outreach.
Honor and respect the diversity of lived experiences, fostering an inclusive and equitable environment within the organization.
Contribute to the overall success of the agency in order to achieve the BBBS mission.
Handle data from youth, families, mentors, or other constituents with care, ensuring secure and private maintenance.