Marketing Coordinator

Lifepoint Health • Benton, AR

1d • Onsite

About The Position

The Marketing Coordinator manages marketing for the clinic and community engagement strategies for Saline Wound clinic under the supervision of the Director, Wound Clinic. The Marketing Coordinator is responsible for working collaboratively with corporate and local teams to ensure all advertisements, communications, collateral materials, and activities accurately reflect and support local and corporate brand and message expectations.

Requirements

• Bachelor's Degree preferred (Journalism, Communications, Marketing or Public Relations-related field).
• Experience in lieu of education will be considered.
• Entry level with some experience preferred

Responsibilities

• Work collaboratively with division director, corporate marketing and communications teams and local leadership to develop annual plan that strengthens local brand position and reputation and drives patient acquisition and growth.
• Develop and implement strategies including internal communications (employees and physicians), public relations, earned media, owned media, sponsorships and community events.
• Coordinate advertising and paid media strategies with corporate marketing department with emphasis on targeted digital B2C and B2B media and engagement campaigns.
• Maintain digital platforms for hospital and practices, including websites, social media, physician directory and online listings to ensure information is up-to-date, compliant and consumer-oriented at all times.
• Support online reputation management program.
• Foster community relations and partnerships on behalf of the hospital and in support of the hospital’s growth initiatives and reputation management
• Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.
• Serve as media contact, spokesperson, and Facility Public Information Officer (PIO) as appropriate, coordinating strategy with division director and corporate communications team for more complex situations.
• Meet regularly with CEO, hospital and medical group leadership, and growth & outreach liaison to ensure alignment on market priorities, market share, market dynamics, identify new growth strategies and mitigate reputational risk.
• Provide regular reporting of activities, key initiatives, performance indicators, and metrics for leadership and stakeholders.
• Monitor patient acquisition and engagement tools and platforms, including provider referral lines and health risk assessments.
• Manage annual department budget in partnership with corporate marketing team.
• Support the corporate communications and marketing departments on additional enterprise projects and tasks, as needed.
• Regular and reliable attendance.
• Perform other duties as assigned.

Benefits

• Health (Medical, Dental, Vision)
• 401K Benefits for full-time employees
• Competitive Paid Time Off
• Employee Assistance Program – mental, physical, and financial wellness assistance
• Tuition Reimbursement/Assistance for qualified applicants

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level