Marketing Coordinator

Simmons Bank•Little Rock, AR

About The Position

The Marketing Coordinator assists the Marketing Director and ad agency partners to produce and execute a strategic marketing plan for Simmons Bank and each of its subsidiaries. The Marketing Coordinator partners with lines of business, product development, user experience, website and compliance/legal teams in the development of brand messaging and materials, ensuring all Simmons brands are presented in consistent and compelling ways across the company’s geographic footprint.

Requirements

Ability to read and interpret documents such as procedure manuals, general business correspondence and/or journals or government regulations
Ability to read, analyze and interpret financial report and/or legal documents
Ability to write simple correspondence, procedures, routine reports and business correspondence
Ability to effectively present information in one-on-one and small group situations, to customers, clients, and other employees in the organization
Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public
BS/BA degree and 4-6 years’ experience in job related position
MS Office programs
Proofing and Editing skills
Creativity to produce effective business messaging

Responsibilities

Works on projects that manage branding/creative needs for business lines, sales management and product management. Programs range from broad integrated campaigns to one-off event driven projects.
Acts as liaise between ad agency partners and bank associates.
Coordinates the development and maintenance of marketing materials, including product and promotional brochures, sell sheets, posters, digital merchandising, as well as print, broadcast, outdoor and online advertising.
Provides substantial support for new product roll-outs as well as acquisition and brand advertising campaigns.
Manages the company’s social media strategy, messaging and responses to customer complaints across social media platforms (Facebook, Twitter and LinkedIn).
Updates and maintains location listings online, including but not limited to Google Places, Yahoo, Yellow Pages, and Bing, to ensure accuracy and to optimize online search results.
Collaborates with the Compliance and Legal departments to ensure customer-facing advertising and collateral materials are compliant with all applicable rules and regulations.
Oversees development and distributions for branch merchandising.
Maintains a database inventory of all branch merchandising and signage elements, including sizes and quantities.
Responsible for streamlining and standardizing branch signage across the geographic footprint in the upcoming year.
Manages online marketing order system (bankmarketingcenter.com). Uploads current marketing templates and available POP for order and use across the company’s geographic footprint.
Negotiates with media outlets and coordinates with agency media planner/buyers to determine the best use of budgeted media dollars.
Ensures marketing materials are delivered to media outlets (TV, radio, magazines, newspapers, outdoor and online) according to schedule.
Ensures all departmental documents and activities are performed in compliance with applicable laws, regulations, policies and procedures as applicable to this position, including completion of required compliance training.
Performs other duties and responsibilities as assigned.