Marketing Coordinator

Fire Equipment Inc•Medford, MA

1d•$34 - $38•Remote

About The Position

Fire Equipment Inc. is seeking a highly organized and creative Marketing Coordinator to support and execute a wide range of marketing initiatives that drive brand awareness, lead generation, customer engagement, and business growth. This position will work closely with the Marketing Manager to coordinate digital marketing campaigns, social media strategy, email marketing, marketing automation, content development, event planning, sales reporting, and brand management initiatives. The ideal candidate is a self-starter who enjoys managing multiple projects simultaneously, has strong attention to detail, and thrives in a collaborative environment. This role offers significant exposure to both strategic and hands-on marketing activities and is ideal for someone looking to grow their marketing career with an established and growing organization.

Requirements

Bachelor's Degree in Marketing, Communications, Business, or a related field, or equivalent work experience.
2–5 years of marketing experience.
Experience supporting digital marketing campaigns and social media platforms.
Strong proficiency with Microsoft Office Suite (Excel, Word, PowerPoint, Outlook).
Excellent written and verbal communication skills.
Strong organizational skills with the ability to manage multiple priorities and deadlines.
Self-motivated with the ability to work independently in a remote environment.
Strong attention to detail and project management skills.

Nice To Haves

Experience with Salesforce or similar CRM platforms.
Experience with Constant Contact, HubSpot, Mailchimp, or other email marketing platforms.
Familiarity with marketing automation workflows and lead nurturing campaigns.
Experience with Canva, Adobe Creative Suite, or similar content creation tools.
Experience with Google Analytics, Google Ads, or paid search advertising.
Experience supporting B2B marketing initiatives.
Event planning and trade show coordination experience.

Responsibilities

Assist in the development, execution, and optimization of digital marketing campaigns.
Create, schedule, and manage email marketing campaigns and automated workflows.
Monitor campaign performance and provide recommendations to improve engagement and conversion rates.
Support lead generation initiatives through digital marketing efforts.
Manage and maintain FEI's social media presence, primarily on LinkedIn and other relevant platforms.
Create and schedule engaging content including company updates, employee spotlights, project highlights, customer success stories, and industry-related content.
Monitor engagement metrics and provide recommendations to increase audience growth and brand visibility.
Assist with content creation for blogs, newsletters, announcements, website updates, and marketing collateral.
Generate and maintain marketing and sales performance reports.
Analyze campaign data, website metrics, email performance, and social media engagement.
Identify trends, opportunities, and actionable insights to improve marketing effectiveness.
Support CRM data management and reporting activities.
Assist in planning and coordinating trade shows, conferences, customer events, webinars, and community outreach initiatives.
Manage event logistics including registration, promotional materials, giveaways, booth setup, and post-event follow-up.
Maintain marketing inventory including brochures, promotional materials, branded merchandise, and sales collateral.
Ensure brand consistency across all marketing channels and communications.
Partner with Sales, Operations, Leadership, and Human Resources to support marketing initiatives and company growth objectives.
Assist with recruitment marketing efforts and employer branding initiatives.
Support special projects and strategic marketing initiatives as assigned.