Marketing Coordinator

Riviana Foods•Houston, TX

4d•Hybrid

About The Position

The Marketing Coordinator supports brand and marketing teams by managing a wide range of projects, processes, and tools that enable efficient execution of marketing initiatives. This role serves as a key liaison between internal teams, vendors, and agencies to ensure timely delivery, consistency, and operational excellence across brands.

Requirements

Bachelor’s degree in Marketing or related field
Minimum 2 years of marketing experience
Strong project management and organizational skills
Ability to manage multiple work streams and timelines simultaneously
Vendor and cross-functional coordination experience
High attention to detail and process orientation
Curiosity and adaptability with emerging tools, including AI
Strong written and verbal communication skills

Responsibilities

Manage the Monthly Global Newsletter, coordinating content with brand teams, ensuring use of approved templates, and submitting final versions on behalf of Riviana Marketing.
Coordinate website updates as requested, including packaging updates, NFT changes, and other digital content revisions.
Lead coupon creation and tracking, including artwork coordination, printing, shipping, and performance tracking.
Manage sample requests, coordinating deliveries for marketing cuttings and NPD development.
Oversee NPD Sales Kit development, leading annual vendor engagement, timelines, and fulfillment (3–4 month annual initiative).
Lead vendors on marks and 3D renderings for NPD image development while coordinating feedback with brand teams.
Support product cutting notes and photography, capturing images, gathering feedback, and documenting results using standardized templates.
Test and implement AI tools for asset development, following brand-defined requirements and documenting learnings.
Conduct consumer insight and category trend tracking, including research on flavors, social trends, AI usage, competitive launches, and retail promotions.
Test and validate Upsiide and other online research tools, ensuring survey logic and functionality perform as intended.
Lead Flavor Sort design projects, managing creation of 50+ flavors at a time, directing graphics development, coordinating feedback, and exploring AI-supported workflows.
Provide eCommerce support, including retailer content audits, competitive tracking, and exploration of AI tools for optimization.
Maintain new distribution, acceptance, and loss tracking, coordinating listing updates and managing monthly distribution reporting.
Build and maintain a Marketing Playbook Library, establishing a centralized database of best practices, tools, and processes.
Coordinate in-person meetings, including room scheduling, directions, and food arrangements for larger group meetings and visitors.
Manage new item setup, initiating, tracking, and ensuring completion of all new items across brands from start to finish.