Marketing Coordinator - Prescott, Arizona

Davidson Homes•Prescott, AZ

2d•Onsite

About The Position

Davidson Homes is looking for experienced team players to join one of the fastest growing home builders in the country. The purpose of this position is to assist in the coordination and execution of marketing activities for the Davidson Homes division. This position works under the direction of the Director of Sales and Marketing but will coordinate with other divisions and community partners in the promotion of Davidson Homes’ wide variety of products, services, and community work. This role is based in our Prescott, Arizona division office.

Requirements

Bachelor’s Degree in Marketing, Advertising, Communications or equivalent work experience.
Excellent organizational or prioritization skills
Proficient in software platforms including Microsoft Office and Adobe Creative Suite.
Previous experience in a marketing or administrative role is preferred.

Nice To Haves

Strong project management and organizational skills.
Effective communication and interpersonal abilities.
Analytical mindset with the ability to interpret data and generate insights.

Responsibilities

Assist the Sales Director in all aspects of divisional marketing and content development.
Support division traffic generation and lead generation initiatives.
Promote divisional messaging and coordinate marketing efforts with the corporate marketing team.
Assist with the development of marketing and social media strategies through market research, customer data analysis, benchmarking, and target audience identification.
Support the online sales team with content and marketing updates as needed.
Stay informed on current marketing, social media, and industry trends.
Manage and update website content through the content management system (CMS), ensuring accuracy and brand consistency.
Coordinate the setup of new communities online, including floor plans, community information, and web listings.
Regularly audit website content to ensure information remains current and accurate.
Collaborate with the Digital Marketing Manager and Marketing Coordinator to identify website improvements and optimization opportunities.
Coordinate with corporate marketing on digital advertising initiatives to support divisional goals.
Review HTML5 ads and other digital advertising assets for content accuracy, imagery, and branding compliance.
Support search engine optimization (SEO) initiatives and leverage Google Analytics to monitor key performance indicators and campaign performance.
Oversee CRM utilization and lead management processes for the division.
Monitor lead tracking and support initiatives designed to improve conversion opportunities.
Coordinate reporting and ensure lead management systems are maintained effectively.
Assist with divisional social media marketing initiatives and content planning.
Create and distribute email campaigns, e-blasts, newsletters, and other customer communications through approved platforms.
Coordinate and contribute divisional content for quarterly newsletters.
Ensure consistency of messaging across digital marketing channels.
Oversee the division’s Google Business Profile program and online listings.
Monitor community ratings and communicate concerns to divisional leadership when ratings fall below established standards.
Coordinate reputation management efforts with corporate marketing.
Ensure all signage, marketing materials, and customer-facing assets align with company brand standards and guidelines.
Coordinate all divisional signage programs, including ordering, installation, maintenance, and compliance with brand standards.
Conduct regular community visits to verify signage accuracy and sales center presentation standards.
Oversee model home and sales center content implementation in accordance with Davidson Homes guidelines.
Coordinate furniture installations, relocations, and sales office moves.
Manage model and spec home cleaning schedules.
Support divisional sales events, grand openings, and community outreach initiatives.
Create and manage content for model homes, sales centers, marketing campaigns, and community promotions.
Coordinate and approve photography for model homes, inventory homes, amenities, communities, and surrounding areas.
Maintain organization and storage of all photography and creative assets.
Create and maintain floor plan renderings and ensure plan information remains accurate and updated.
Maintain included-features sheets, base pricing sheets, and other sales support materials.
Manage content development for print and digital magazine advertising campaigns.
Manage divisional intranet content through the SharePoint platform.
Maintain divisional file organization standards and provide guidance for information storage within the BOX platform.
Manage supply ordering for all sales centers.
Coordinate ordering of business cards, name badges, name plaques, and other employee materials.
Manage and distribute access credentials for Davidson Dollars accounts and coordinate promotional material orders.
Manage all MLS listings according to Davidson Homes standards and ensure listing information remains accurate and current.
Maintain listing status updates for all active inventory.
Update Comparative Market Analyses (CMAs) and pricing charts regularly based on market conditions.
Manage monthly pricing updates and market pricing adjustments.
Complete CMAs and pricing analysis materials for communities in the feasibility stage.
Facilitate the creation and deployment of floor plans, interactive floor plans, elevations, and community marketing assets.
Coordinate all sales office and model home marketing execution for new community openings.
Support successful launches of new communities through collaboration with sales, marketing, and operations teams.
Other duties as assigned.