Vice President, Marketing - Arizona Region

Howard Hughes•Scottsdale, AZ

11d

About The Position

The Vice President of Marketing for Howard Hughes’ Arizona Region will lead the strategy and execution of both corporate and community marketing for Teravalis, a 37,000-acre master-planned community in the West Valley that represents one of the largest and most ambitious development visions in the country—bringing to life a new standard for community, connectivity, and lifestyle in Arizona. This role is responsible for leading the Arizona marketing team and building a differentiated, premium brand, while driving qualified demand, lead conversion, and absorption. The Vice President will bring a data-driven, strategic approach to marketing, ensuring all efforts translate into measurable business outcomes.

Requirements

12+ years of marketing leadership experience, preferably in master-planned communities, real estate, or related sectors
Proven success in brand building, demand generation, and lead conversion
Strong analytical mindset with ability to translate data into strategy
Experience managing complex, long sales cycles
Track record of leading high-performing teams and external partners

Nice To Haves

Experience in homebuilding is a plus, but not required

Responsibilities

Define and lead the brand vision, positioning, and promise for both corporate and community platforms
Establish clear brand pillars and oversee development of a comprehensive brand book
Position Teravalis as a premium, high-amenity, aspirational community
Develop and execute a long-term, data-driven marketing strategy aligned with business goals and clear target audience demographic profiles
Responsible for creating an annual marketing plan to provide strategic guidance corporately, to the Arizona region team and for the homebuilders.
Apply deep understanding of consumer behavior and decision-making in residential real estate
Translate insights into strategies that improve conversion from awareness to purchase
Own the full marketing funnel from awareness through conversion
Drive high-quality lead generation across digital, experiential, and partnership channels
Implement strategies to nurture long-lead buyers and improve conversion rates
Align marketing performance directly with sales outcomes and absorption targets
Create marketing programs that bring the community to life and drive onsite traffic, including compelling on-site experiential events that attract the target audience and showcase the distinct community brand position.
Develop compelling narratives around vision, lifestyle, and early adopter appeal
Ensure the customer experience aligns with the brand promise
Lead a realtor engagement strategy to drive awareness and sales
Partner with homebuilders to align marketing efforts and accelerate lot absorption
Position Teravalis as a top-tier destination for builders and agents
Align with Howard Hughes Communities corporate marketing initiatives and policies
Elevate corporate brand through PR, communications, and thought leadership
Build credibility and trust with partners, municipalities, and the broader market
Lead and manage external agencies to ensure strategic alignment and performance accountability
Ensure agency creative and content aligns with the community’s unique brand positioning.
Drive focus on outcomes over activity
Oversee advanced digital marketing and media strategy, including use of AI-driven tools
Continuously optimize marketing channels for efficiency, targeting, and engagement
Set and manage the annual marketing budget to maintain maximum performance while staying within financial parameters.
Establish and manage KPIs tied to business results (traffic, leads, conversion, sales)
Drive a culture of discipline, accountability, and continuous optimization