Marketing Coordinator

Lucky Scent•Burbank, CA

82d•$75,000 - $90,000•Onsite

About The Position

The Marketing Coordinator is a strategic operational role that serves as the hub of Luckyscent's marketing execution. This position requires both technical marketing expertise and exceptional project management skills. You'll manage our annual paid media in partnership with our digital agency, oversee influencer programs, coordinate vendors and creative partners, and ensure flawless campaign execution across all channels. The ideal candidate brings strong paid digital media knowledge (Google Ads, YouTube, Meta, TikTok, Pinterest, and others), understands how to leverage AI tools for marketing efficiency, and excels at translating strategy into action. You'll work closely with the Director of Marketing and serve as the primary day-to-day contact for our digital agency partner.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field
4-6 years of experience in digital marketing, with a strong focus on paid media
Strong working knowledge of paid digital advertising platforms: Google Ads (Search, Shopping, Display, YouTube), Meta Ads Manager (Facebook/Instagram), TikTok Ads, Pinterest Ads
Hands-on experience analyzing campaign performance: ROAS, CPA, CTR, conversion rates, attribution models
Proficiency with Google Analytics 4, Google Tag Manager, and conversion tracking
Active user of AI tools for marketing (ChatGPT, Claude, Midjourney, etc.) with the ability to train others
Experience with e-commerce platforms, preferably Shopify
Exceptional organizational skills and ability to manage multiple projects simultaneously
Strong analytical skills - comfortable with data and Excel/Google Sheets
Excellent written and verbal communication skills
Experience with project management tools (Asana, Monday, Trello, or similar)
Detail-oriented with strong proofreading skills

Nice To Haves

Experience working with paid media agencies or in-house with agency partners
Familiarity with influencer marketing platforms (GRIN preferred)
Email marketing platform experience (Klaviyo preferred)
Experience in e-commerce, retail, beauty, or luxury goods
Google Ads or Meta Blueprint certifications
Interest in or knowledge of fragrance and perfumery
Creative copywriting skills
Experience with marketing automation and AI workflows

Responsibilities

Serve as the primary day-to-day contact for the digital agency managing monthly paid media spend
Monitor daily performance across Google Ads, YouTube, Meta, TikTok, and Pinterest - flag issues and opportunities
Review and provide strategic input on agency recommendations and testing roadmaps
Coordinate creative asset delivery and ensure campaigns launch on schedule
Analyze campaign performance and provide insights on ROAS, CPA, conversion rates, and attribution
Manage campaign budgets and pacing across platforms
Create weekly/monthly performance reports with actionable recommendations
Leverage AI tools (ChatGPT, Claude, Midjourney, etc.) to improve marketing efficiency and creativity
Use AI for content creation, copywriting, image generation, data analysis, and workflow automation
Stay current on AI marketing tools and recommend new applications
Train team on AI tool usage and best practices
Explore AI applications for customer segmentation, personalization, and predictive analytics
Manage end-to-end execution of marketing campaigns across all channels
Create and maintain detailed project timelines with clear accountability
Coordinate cross-functional teams (retail, creative, operations)
Proactively identify and resolve campaign bottlenecks
Manage marketing calendar and ensure team alignment
Manage day-to-day operations of influencer program through the GRIN platform
Partner with an influencer program strategist on strategy and growth
Coordinate influencer outreach, gifting, content approvals, and performance tracking
Negotiate contracts and ensure compliance
Track program ROI and identify optimization opportunities
Serve as the main point of contact for digital agencies, creative agencies, and contractors
Coordinate project briefs, timelines, and deliverables
Manage creative feedback loops and revision processes
Track vendor performance and manage contracts
Write email briefs and marketing copy using AI tools for efficiency
Coordinate email deployment and ensure timely dissemination
Maintain brand voice consistency across all communications
Support the social media team with content planning