Marketing Coordinator

GRID ALTERNATIVES•Riverside, CA

22h•Hybrid

About The Position

The Marketing Coordinator supports GRID Alternatives regional office in the Inland Empire, Riverside, CA with promotional activities and public relations. This support occurs both directly and through community partners. The role helps position GRID as a vital partner for a fair and fast transition to renewable energy in the region. The coordinator communicates with the wider community to gain more support. They contact new businesses, vendors, officials, and the public to educate, engage, and excite them about GRID's work and grow the brand. The ideal candidate is a skilled storyteller with a strong background in digital communications and content creation and a passion for renewable energy and environmental justice.

Requirements

Strong written and verbal communication skills with the capability to adapt content and delivery to diverse audiences with varying education levels and language backgrounds.
Marketing experience to support project success with both community and sponsor/funder/partner audiences.
Experience in crafting audience/user journeys (both on- and off-line), developing compelling content and materials to support those journeys, and measuring successes.
Proficiency with a range of digital tools and platforms, including content management systems, web analytics, creative software, project/task tracking and group communication applications, Salesforce, video hosting platforms, and brand management software.
Graphic design skills and/or ability to collaborate effectively with design contractors to build compelling, on-brand materials.
Skilled in working jointly across teams and alongside community partners, with a profound grasp and implementation of equity principles.
Passion for environmental justice, economic justice, and an equitable transition to clean energy.

Nice To Haves

Three years of experience in communications and marketing roles, preferably non-profit or service related.
Experience participating in UX or program build processes.

Responsibilities

Work with GRID Alternatives in-house communications, headquarters communications, and outside consultants when needed.
Develop and maintain effective, targeted outreach and education resources. These include digital and print collateral, social media, branded promotional items, videos, and photo galleries.
Maintain, monitor, and update regional website content.
Implement social media strategies and dynamically grow interaction and measured metrics across all social media platforms.
Schedule all digital media channels, including archival and organization of related digital media content.
Build targeted, high-impact, high-value digital advertising campaigns.
Assist in the development, implementation, and creation of promotional and communication plans.
Track marketing and communication projects, earned media exposure, and update and maintain media contact lists—via Salesforce.
Monitor internal communications channels for learning and collaboration opportunities with HQ and other regions.
Maintain communication, events, and social media calendars.
Assist other GRID departments in meeting/exceeding annual goals with activities connected to development/fundraising/sponsorship.
Collaborate with the Development department and report on marketing and communications programs and impacts for TCC areas and/or any other required grant as required.
Travel to Outreach, Workforce, Tribal, and partner events and offices to gather stories, interviews, testimonials, photos, and video footage for impact reporting and marketing collateral, as needed.
Conduct research to analyze local market trends and client/partner behavior. Prepare reports by collecting, summarizing, and analyzing data.
Communicating campaign deliverables, objectives, and timelines to the Inland Empire regional team while providing instructions for promotion or use.
Planning and managing conferences, events, and meetings by identifying, coordinating, and assembling requirements, developing assignments and schedules, coordinating mailing lists, and establishing contacts.
Maintaining an inventory and directory of marketing support materials and ensuring resources are accurate and current while coordinating new material creation as needed.
Continually seeking and researching new sources of prospective clients and trainees and providing recommendations to local leadership.
Other job duties as assigned, including administrative tasks, occasional public speaking, interacting with media, and supporting public events, among others.