Marketing Coordinator | The SOMM Hotel & Spa
About The Position
The Marketing Coordinator will develop and own the annual activation calendar and on-property programming strategy, identifying opportunities to drive guest engagement, revenue growth, brand awareness, and community partnerships. This role involves leading the planning, development, and execution of marketing activations and guest experiences in partnership with Operations and other internal stakeholders. The coordinator will also manage program budgets, track marketing spend, and oversee vendor investments. Additionally, they will partner with the Marketing Director to develop and optimize digital content strategies, execute email marketing campaigns, and develop marketing collateral and guest-facing communications. Support for public relations and partnership initiatives, as well as preparing marketing performance reports, are also key aspects of this position. The role serves as a key marketing partner responsible for identifying opportunities, driving initiatives forward, and supporting the continued growth of the property’s brand and guest experience.
Requirements
- A university degree in marketing or business-related discipline with at least one year of relevant experience; or an equivalent combination of education, training and experience.
- General knowledge of marketing tools and techniques, particularly digital marketing.
- Strong written and verbal communication skills, including: The ability to write, proofread and edit reports, business correspondence, and promotional content.
- Effectively present information and respond to questions from team members, managers, clients, guests and the public.
- Detail oriented with strong multi-tasking and organizational skills.
- Solid personal management skills, including time management, planning and organizing, and delivery of results.
- Strong computer literacy in Microsoft Office, especially Word, Excel and Outlook.
- Effective problem solver able to make decisions in routine situations.
Nice To Haves
- Competency in Adobe Creative Suite and Canva preferred.
Responsibilities
- Develop and own the annual activation calendar and on-property programming strategy, identifying opportunities to drive guest engagement, revenue growth, brand awareness, and community partnerships.
- Build and maintain strategic relationships with local partners, vendors, and organizations to enhance programming opportunities.
- Lead the planning, development, and execution of marketing activations and guest experiences in partnership with Operations and other internal stakeholders.
- Identify emerging trends and local opportunities to keep the property’s programming competitive and differentiated.
- Lead program planning meetings and cross-functional working sessions; establish agendas, drive alignment, document key decisions, and ensure successful execution against timelines.
- Manage program budgets, track marketing spend, oversee vendor investments, and ensure initiatives are executed within established financial parameters.
- Partner with the Marketing Director to develop and optimize digital content strategies, ensuring website content reflects current programming, promotions, and guest experiences.
- Develop and execute email marketing campaigns that support programming initiatives, guest engagement, promotions, and revenue-driving opportunities. Analyze performance and recommend improvements.
- Develop and maintain organized marketing resources, campaign assets, and program materials to support efficient execution across teams.
- Oversee development of marketing collateral and guest-facing communications, ensuring alignment with brand standards and program objectives.
- Support public relations and partnership initiatives through research, content development, and preparation of marketing materials.
- Identify, manage, and develop relationships with vendors, community partners, and external stakeholders to support marketing initiatives and events.
- Prepare marketing performance reports, program recaps, and recommendations to evaluate success and inform future initiatives.
- Serve as a key marketing partner responsible for identifying opportunities, driving initiatives forward, and supporting the continued growth of the property’s brand and guest experience.
- Other duties as assigned.
Benefits
- Medical
- Dental
- Vision
- Disability
- 401K
- HSA/FSA Plans -with employer contribution
- Referral Bonus
- Discounted Lodging, Dining, Spa, Golf, and Retail
- Employee Assistance Program
- “Columbia Cares” Volunteer Opportunities
- Committee Participation Opportunities
- Task Force Work Opportunities
- Online Learning Platform to Help You Grow!
- Third Party Perks (Including discounts on Pet Insurance, Rental Cars, Movie and Concert Tickets, Theme Park and Attractions & so much more)
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
