Marketing Coordinator

Farbman Group•Farmington Hills, MI

About The Position

The Marketing Coordinator manages listing information, marketing collateral, signage, digital campaigns, social media support, and website content for property listings, managed properties, and affiliated companies. The role maintains accurate and current information across listing platforms and websites, coordinates marketing materials and vendor requests, and supports web lead generation through SEO practices and integration with listing and email platforms.

Requirements

  • At least 5 years of prior experience.
  • Excellent computer skills in Microsoft Office, including Excel and PowerPoint, and Adobe Acrobat.
  • Strong attention to detail; accuracy in data and collateral is central to the role.
  • Strong organizational skills and ability to prioritize and complete simultaneous projects with minimal supervision.
  • Ability to meet deadlines and work well under pressure.
  • Clear written and oral communication skills.
  • Ability to work independently and with cross-functional teams in a collaborative, professional environment.

Nice To Haves

  • Experience with Adobe Creative Suite, especially InDesign and Illustrator.
  • Experience with Buildout, CoStar/LoopNet, Crexi, or other commercial real estate listing platforms.
  • Experience with Constant Contact or a similar email marketing platform.
  • Familiarity with business social media management for Facebook, Instagram, and LinkedIn.
  • Experience building and maintaining websites with a CMS or website builder such as WordPress, Squarespace, or Wix, plus basic SEO knowledge.
  • Interest in commercial real estate and the business environment.
  • Bachelor's degree in marketing, communications, or a related field, or equivalent experience.

Responsibilities

  • Manage new listing submissions and enter property data into the Buildout listing database.
  • Coordinate publication of listings on CoStar, LoopNet, Crexi, and ReSimplifi (CPIX), and keep listing data accurate and current across platforms.
  • Ensure property marketing flyers and eblasts are accurate and follow graphic standards; execute changes to flyers, aerials, and site plans.
  • Assist with compiling service line proposals, Brokerage leasing proposals, and BOVs.
  • Manage signage orders for listed properties and liaise with signage vendors regarding installation, changes, and removal.
  • Execute digital marketing for property listings and build and schedule email campaigns in Constant Contact.
  • Maintain an accurate email contact list, updating it as needed from CoStar and local firms.
  • Assist with posting corporate and property-related content to Facebook, Instagram, and LinkedIn.
  • Manage regular updates to website and marketing content across corporate and affiliate websites, including Farbman.com and Huntington Construction.
  • Maintain websites for managed properties and retail centers, keeping listings, images, news, and event content current.
  • Create websites for managed properties and affiliated companies as needed, from layout and design through launch.
  • Compose and post web content, including news center articles, images, and event updates.
  • Support web lead generation through SEO best practices, accurate data entry, and integration with listing and email platforms.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Flexible spending account
  • Employee assistance program
  • Paid time off
  • Parental leave
  • 401(k) plus match
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