The Marketing Coordinator will develop and own the annual activation calendar and on-property programming strategy, identifying opportunities to drive guest engagement, revenue growth, brand awareness, and community partnerships. This role involves building and maintaining strategic relationships with local partners, vendors, and organizations to enhance programming opportunities. The coordinator will lead the planning, development, and execution of marketing activations and guest experiences in partnership with Operations and other internal stakeholders. Programs may include seasonal campaigns, holiday experiences, special events, partnerships, and signature offerings. The role requires identifying emerging trends and local opportunities to keep the property’s programming competitive and differentiated. Additionally, the Marketing Coordinator will lead program planning meetings, manage program budgets, track marketing spend, and oversee vendor investments. This position partners with the Marketing Director to develop and optimize digital content strategies, execute email marketing campaigns, and analyze performance. The coordinator will also develop and maintain organized marketing resources, oversee the development of marketing collateral and guest-facing communications, and support public relations and partnership initiatives. Identifying, managing, and developing relationships with vendors, community partners, and external stakeholders is crucial. The role involves preparing marketing performance reports and serving as a key marketing partner responsible for identifying opportunities, driving initiatives forward, and supporting the continued growth of the property’s brand and guest experience. Other duties as assigned.
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Job Type
Full-time
Career Level
Entry Level