Marketing Coordinator – Marketing & Customer Experience

Alberta Blue Cross

38d•Hybrid

About The Position

Alberta Blue Cross® is an Alberta based organization dedicated to delivering exceptional customer experience and community leadership. We’re committed to providing the best health coverage to over 1.8 million members and take an active role in promoting wellness. We believe in what we do—and place trust in our employees to deliver our vision. Working at Alberta Blue Cross® means having a career where you’ll be recognized for your contributions. We value diversity, encourage our team members to maintain a healthy work-life balance and provide opportunities for career growth. OVERVIEW: We’re looking for an enthusiastic, action-oriented Marketing Coordinator to join our team. This role is ideal for a highly organized, proactive collaborator who brings a positive attitude and a strong, solutions-focused mindset. As a key member of the team, you’ll support the execution of marketing strategies that elevate our brand, strengthen meaningful connections with our members, and drive measurable results. You’ll help identify new opportunities, coordinate cross-functional efforts, and ensure initiatives are delivered with precision and impact. If you’re a detail-oriented self-starter who combines creative thinking with strong execution, this is an opportunity to make a meaningful contribution to a high-performing marketing team. This role will support the development and execution of marketing strategies for the Group division, aligned with overall business goals. This role supports the planning, execution, and optimization of integrated marketing initiatives across group (B2B) marketing portfolio. This role is a critical connector—bringing strategy to life through strong collaboration, disciplined project management, and data-informed execution. The Marketing Coordinator ensures campaigns are delivered on time, on-brand, and aligned to business objectives, while continuously identifying opportunities to improve performance and customer experience.This will involve extensive collaboration with the Marketing team including content, advertising and channel integration, and digital experience.

Requirements

Post-secondary degree or diploma in marketing or advertising.
Minimum of three years marketing experience in a corporate environment, advertising, or media agency.
Excellent verbal and written communication skills.
Strong interpersonal skills with the ability to build and maintain relationships with stakeholders.
Excellent organizational and project management abilities.
Resourceful, creative thinker with strong problem-solving skills.
Exceptional attention to detail.
Ability to work both independently and collaboratively in a fast-paced environment.
Ability to coordinate multiple (and sometimes varied) projects and stakeholders simultaneously to ensure accurate and timely execution.
High proficiency with Microsoft office (Word, PowerPoint, Excel and Outlook).

Nice To Haves

Experience in B2B marketing considered an asset.
Hands-on experience with marketing technology including CRM, account-based marketing and email platforms) would be an asset.
Other examples include User Testing and Adobe Analytics.

Responsibilities

Assist in developing and executing marketing strategies and plans.
Align marketing efforts with business objectives and market needs.
Continuously identify new opportunities and bring fresh ideas for improvement.
Collaborate with team members and business stakeholders to execute on the development and finalization of marketing initiatives.
Develop and manage content for various marketing channels, including digital, social media, email, and print in collaboration with content team.
Source market research and analysis to identify trends, consumer preferences, and competitive landscape.
Provide insights to inform marketing strategies and campaign adjustments.
Connect the dots across solutions, services, and sales and marketing to support campaigns and programs that link brand and demand.
Gather and input defined metrics for marketing activities in applicable areas on defined schedule.
Create UTMs to support tracking of marketing initiatives.
Analyze campaign performance and provide actionable insights for improvement to Marketing Manager.
Keep marketing projects on track, allocate resources efficiently.
Maintain oversight of project timelines and deliverables to ensure timely execution.
Develop and adhere to workback schedules and have a plan to mitigate unplanned issues.
Regular stakeholder communication about project status.
Working with the content team, ensure messaging is reflective of the buyer’s journey stage and target audience.
Ensure consistency and alignment with brand guidelines as well as QA testing.
Assist in managing the marketing budget including spend and invoice processing.
Track expenses and ensure marketing activities stay within budget.