Marketing Coordinator - Orthotics & Prosthetics

Mary Free Bed Rehabilitation Hospital•Grand Rapids, MI

About The Position

The Marketing Coordinator serves as the primary liaison between the Orthotics & Prosthetics (O&P) team and the central Marketing Department. This role is responsible for coordinating marketing initiatives, gathering and organizing content, and ensuring projects move efficiently from concept to completion. The person in this role will work closely with clinicians, office teams, and the marketing department to identify compelling stories, collect content, and support the development of marketing materials that strengthen brand awareness and patient engagement. This role also manages the O&P social media presence, monitors online reputation platforms, and ensures marketing materials remain current and available across all locations.

Requirements

Strong project coordination and organizational skills
Effective cross-team collaboration
Adaptability and responsiveness with shifting priorities
Excellent interpersonal communication and relationship building skills
Attention to detail and quality control
Proactive mindset to identify opportunities and act

Nice To Haves

Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
2–3 years of experience in content creation, social media management, or marketing/project coordination.
Experience with photography, videography, and basic editing for social media content.
Excellent writing, proofreading, and social media storytelling skills, particularly for B2C audiences.
Experience creating content using Canva.
Familiarity with social media management platforms such as Hootsuite or Sprout Social.
Ability to monitor social media trends, engagement metrics, and performance insights.
Demonstrated commitment to the organization’s mission and values.

Responsibilities

Marketing Project Coordination Serves as the primary liaison between the O&P team and the marketing department.
Coordinates marketing requests and initiatives from concept through completion.
Gathers and organizes content including patient stories, photos, and program highlights for marketing campaigns.
Track marketing projects, timelines, and deliverables to ensure timely and accurate completion.
Creates marketing materials using established templates and brand guidelines.
Maintains inventory of marketing materials across offices.
Coordinates ordering, distribution, and restocking of marketing supplies.
Social Media Management Manages and maintains O&P social media accounts including Instagram, with expansion to LinkedIn and future platforms.
Develops and maintains a consistent posting strategy and schedule.
Coordinates content collection with clinicians and office teams.
Monitors engagement and collaborate with the marketing team on strategy and performance improvements.
Stays current on creative content trends, tools, and best practices for social media.
Ensures content aligns with organizational messaging and brand standards.
Attends events as needed to gather content during regular business hours and occasional nights and weekends.
Brand & Online Presence Management Monitors online listings and reputation platforms such as Google Business Profiles, Yelp, and other review sites.
Assists with responding to reviews and ensuring accurate office information across platforms.
Conducts periodic audits of marketing materials and digital presence to ensure accuracy and relevance.
Cross-Team Collaboration Engages and builds relationships with leaders and staff from across the organization to identify and surface marketing opportunities.
Supports marketing-related initiatives tied to patient engagement, community outreach, and brand awareness.
Customer Service Responsibilities Demonstrate excellent customer service and standards of behaviors as well as encourages, coaches, and monitors the same in team members.
This individual should consistently promote teamwork and direct communication with co-workers and deal discretely and sensitively with confidential information.
Responsibilities in Quality Improvement Contribute by identifying problems and seeking solutions.
Promote patient/family satisfaction where possible; participates in departmental efforts to monitor and report customer service.