Marketing Coordinator - Loyalty & CRM

Bagel Brands • Minneapolis, MN

1d • Onsite

About The Position

At Caribou Coffee we create day-making experiences that spark a chain reaction of GOOD! This is our purpose. Our team brings this to life by focusing on what’s really important around here – TEAM, GUEST, BUSINESS! It’s that simple. If you’re ready to work somewhere you can be yourself while making an impact on your community, creating life-long relationships, and serving the best coffee around, join our herd! Apply today and be part of the ‘Bou Crew! Position Overview: The Marketing Coordinator, Loyalty & CRM is responsible for the day-to-day management, execution, and creative development of digital and promotional campaigns. This role is critical to supporting the end-to-end workflow for email, SMS, push, and in-app channels – driving timelines, building campaigns, coordinating reviews, and supporting the performance reporting of promotional campaigns.

Requirements

• Excellent interpersonal, written and verbal communication.
• Self-motivated, proactive with the ability to make quick adjustments in response to business needs.
• Effective project management skills, with a high level of attention to detail, organization and accountability to deliver.
• Highly collaborative, with an ability to successfully work across internal functions as well as with external partners to achieve results.
• Demonstrated interest in loyalty, lifecycle and performance marketing.
• 1-2 years’ experience in Project Management, Marketing or relevant field
• Bachelor’s degree in marketing, communications or related field.

Nice To Haves

• Experience working with creative, agency and vendor partners.
• Experience in email and mobile marketing platforms or Customer Engagement Platforms (CEP).

Responsibilities

• Lead promotional campaign execution.
• Manage the day-to-day execution of multi-channel digital campaigns, leveraging the appropriate execution experts as needed.
• Own the set-up and build email, SMS, push notifications and in-app communication via multiple activation platforms.
• Facilitate appropriate reviews and QA of promotions and channel communication to ensure executional excellence.
• Collaborate with Loyalty & CRM team, keeping the team informed at all phases of campaigns and proactively identifying potential risks and roadblocks.
• Serve as the central point of contact for promotional plans and supporting digital campaigns.
• Manage the monthly promotional calendar and communication with key stakeholders to drive field awareness and preparedness.
• Collaborate with marketing, coffeehouse operations, digital experience, guest relations and external partners to gain alignment, set expectations, and ensure campaigns are supported and successfully activated.
• Assist with campaign reporting and analytics, helping identify insights and recommendations for future optimizations.

Benefits

• The physical requirements for this position include sitting, standing, bending, lifting, and moving intermittently during working hours.
• The physical demands for this position are reaching, lifting up to 50 pounds, sitting, standing, for 4 to 8 hours, bending, and moving intermittently during working hours.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level