Marketing Coordinator III - 530517

The University of Alabama•Tuscaloosa, AL

6d•Onsite

About The Position

The Marketing Coordinator III oversees marketing, promotion, and publicity functions for a college, division, or the University under minimal supervision. Creates and implements marketing strategies using advertising, media, direct mail, etc. Coordinates production of materials specified in marketing plans and calendars. Consults with product and/or program development. The University of Alabama’s institutional brand is advanced through integrated marketing initiatives. This role serves as the day-to-day lead for executing the University’s brand marketing strategy and coordinates efforts across the Division of Strategic Communications to support institutional priorities and brand growth.

Requirements

Bachelor's degree and four (4) years of marketing, public relations, communications, or advertising experience; OR master's degree and two (2) years of marketing, public relations, communications, or advertising experience.
A portfolio or submission of relevant work samples is required.
Strong understanding of brand positioning, messaging, and voice, with the ability to translate an established brand into audience-appropriate marketing communications across channels and integrated marketing initiatives.
Excellent written and verbal communication skills.
Ability to manage multiple priorities and meet deadlines.
Ability to learn emerging platforms and apply new tools to improve marketing effectiveness.
Strong project management skills.
Knowledge of AP style.
Strong copywriting, editing, and proofreading skills.

Nice To Haves

Experience in higher education, institutional marketing, brand marketing, reputation marketing, or another complex brand environment.
Experience coordinating integrated paid, owned, and earned marketing campaigns.
Experience with Google Analytics, Data Studio, Microsoft Power BI, paid social and digital advertising platforms, media buying, audience research, agency or vendor management, and artificial intelligence applications in marketing.
Experience with project management and providing direction to writers, designers, photographers, videographers, web teams, and content creators.
Demonstrated experience planning and executing integrated marketing campaigns, coordinating cross-functional teams, developing campaign reports, and using performance data to inform marketing recommendations.

Responsibilities

Oversees marketing, promotion, and publicity functions for a college, division, or the University.
Creates and implements marketing strategies using advertising, media, direct mail, etc.
Coordinates production of materials specified in marketing plans and calendars.
Consults with product and/or program development.
Serves as the day-to-day lead for executing the University’s brand marketing strategy.
Coordinates efforts across the Division of Strategic Communications to support institutional priorities and brand growth.