Marketing Coordinator- Digital Media

Nelson Mullins Riley & ScarboroughCharlotte, NC

About The Position

Nelson Mullins, an Am Law 100 law firm, is seeking a Marketing Coordinator – Digital Media to support the Firm's digital visibility and content marketing initiatives. This role serves as a key member of the Marketing & Business Development Department, partnering closely with attorneys, marketing professionals, and cross-functional stakeholders to create, manage, and distribute engaging digital content that enhances the Firm's brand presence and promotes attorney thought leadership across internal and external channels.

Requirements

  • Bachelor's degree and 4+ years of experience in social media, digital marketing, communications, or a related field, preferably within a law firm, professional services, or B2B environment.
  • Strong writing, editing, organizational, and project management skills.
  • Experience managing social media publishing platforms, content management systems, and digital marketing campaigns.
  • Experience creating digital content and graphics using Adobe Creative Suite, Canva, or similar tools.
  • Experience interpreting analytics and reporting on performance metrics.

Nice To Haves

  • Experience with photography, videography, video editing, employee advocacy platforms, SEO fundamentals, accessibility best practices, and emerging digital marketing technologies is preferred.

Responsibilities

  • Support the development and execution of social media, multimedia, and digital content strategies that align with the Firm's marketing and business development objectives.
  • Draft and publish social media content.
  • Create graphics and multimedia assets.
  • Manage editorial calendars and publishing platforms.
  • Support digital campaigns that strengthen visibility and audience engagement.
  • Collaborate with attorneys and business professionals to identify content opportunities.
  • Capture and develop photography and video assets.
  • Analyze performance metrics, and recommend enhancements based on industry trends, platform best practices, and data-driven insights.
  • Ensure all digital communications reflect the Firm's brand standards, strategic messaging priorities, and commitment to delivering high-quality content across all channels.
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