Coordinator, Digital Media

Association of Zoos and Aquariums•Silver Spring, MD

6d•$55,162 - $58,609•Hybrid

About The Position

The Association of Zoos and Aquariums (AZA) is seeking a Coordinator, Digital Media to join the Communications team. This role raises awareness and inspires action about AZA-accredited aquariums and zoos, as well as the work they are doing to save species. This role focuses on suggesting and implementing strategies and tactics relating to AZA’s social media accounts and website. This position is based in our Silver Spring, MD headquarters and reports to the Vice President, Communications. This position is eligible for a hybrid schedule with a minimum of 2 days per week in the office.

Requirements

Bachelor’s degree required
3+ years of related experience working with digital communities and professional website writing with an emphasis on SEO
Demonstrated success using Facebook, Instagram, LinkedIn, X, and YouTube on behalf of an organization or a brand
Experience with Windows-based software (Word, Excel and PowerPoint)
Experience with social media listening and communications responses
Experience with running successful paid social media campaigns
Demonstrated success using Facebook, Instagram, LinkedIn, X, and YouTube on behalf of an organization or a brand
Experience with video editing tools and software, content management systems, customer relationship management systems, and graphic design tools and software
Communicates well with both internal and external audiences on projects in process
Thinks strategically and creatively for social media campaigns that will engage our member facilities and increase engagement on all our AZA social media pages
Exceptional writing, editing and copy-editing skills
Highly organized and self-motivated; able to manage multiple tasks while functioning effectively as a team member under pressure
Ability to establish and maintain effective working relationships with AZA staff and Association members
Ability to effectively and accurately communicate information in various ways
Ability to provide outstanding customer service to AZA members and the public through AZA’s social media accounts
Ability to travel required

Nice To Haves

Familiarity with website management tools a plus
Familiarity with interpreting and manipulating social media data, as well as social listening and scheduling tools, such as Sprout Social

Responsibilities

Works with the Vice President, Communications to develop and execute the association’s digital strategy, designed to support the association’s strategic goals, through social, web, and email communications
Develops, writes, edits, and schedules content on AZA-owned social media accounts for consistent quality content
Utilizes social media listening dashboards to maintain timely responses to direct messages, recognize trends and identify potential crisis communications situations
Optimizes social media content for AZA’s digital magazine, Connect, and other “In the News” content
Works with internal departments for marketing deliverables on the AZA website and social media pages
Analyzes web traffic and social media performance for reports on the association’s digital media for the communications team, leadership, Board, and committee presentations
Functions as the association’s webmaster, working with vendors and partners to oversee website functionality and design improvements for AZA family of websites
Creates and edits graphics that support AZA’s brand guidelines
Manages larger website projects in an organized and deadline driven fashion
Trains other departments on website basics and best practices
Provides digital media guidance to other departments at AZA
Performs other duties as requested by the Vice President, Communications or his/her designee