Marketing Coordinator/CSR

Haviland Broadband•Haviland, KS

2d•Onsite

About The Position

Haviland Broadband is seeking a creative, analytical, and highly organized Marketing Coordinator / Customer Service Representative to join our team. While this is a dual-role position, marketing skills are our primary focus in the right candidate. The ideal candidate will have hands-on experience with digital advertising, lead tracking, marketing analytics, and advanced Excel reporting. This position will also provide customer service support by assisting customers over the phone, in person, and through digital communication channels. This position serves as the primary customer-facing representative while supporting customer retention, lead generation, marketing analytics, campaign reporting, CRM administration, and customer experience initiatives. This is a dual-role position. While marketing skills and experience are the highest priority, candidates must also provide friendly, dependable customer service support as part of their regular responsibilities.

Requirements

High School Diploma is required.
Qualified applicants may be asked to complete a practical Excel and marketing skills assessment as part of the interview process. The assessment may include PivotTables, lookup formulas, cross-workbook data analysis, lead reporting, and digital advertising strategy.
Intermediate-to-advanced Microsoft Excel skills.
Experience creating PivotTables and using VLOOKUP or similar lookup functions.
Experience tracking leads and analyzing marketing or sales data.
Strong written and verbal communication skills.
Excellent attention to detail and commitment to data accuracy.
Strong organizational and time-management skills.
Ability to manage multiple projects, deadlines, and customer needs.
Professional, patient, and customer-focused attitude.
Ability to learn new software and work independently as well as part of a team.
The employee must complete their work satisfactorily in an environment where there are significant distractions, including staff, clients, and vendors walking through and conversing, telephones ringing, conversations carrying over, loud noises, and interruptions to answer questions from others.
Must be able to drive to sites or meetings with clients.
While performing the duties of this job, the employee is frequently required to sit for prolonged periods of time and use hands to finger, handle, or feel objects, tools, or controls.
The employee frequently is required to talk or hear.
The employee is occasionally required to stand, walk, reach with hands and arms, and stoop, kneel, crouch, or crawl.
The employee must regularly lift and/or move up to 20 pounds and should do so soundly and safely.
This job's specific vision abilities include close vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Nice To Haves

Associate or Bachelor degree in Business, Marketing, or related field preferred
Previous experience in marketing, digital advertising, communications, lead management, or a related field preferred.
Experience managing targeted Facebook, Instagram, or Google advertising campaigns.
Experience with CRM software, Google Analytics, Canva, email marketing platforms, or social media management tools is preferred.

Responsibilities

Develop, launch, and manage targeted Facebook and Instagram advertising campaigns through Meta Ads Manager.
Develop, launch, and manage targeted Google Ads campaigns.
Assist with social media, email, website, direct mail, and community marketing efforts.
Create and maintain marketing calendars, campaign schedules, and project timelines.
Monitor campaign budgets and performance.
Analyze metrics such as reach, engagement, clicks, conversions, cost per lead, lead quality, and return on advertising spend.
Prepare clear reports explaining campaign results, trends, and recommended next steps.
Coordinate marketing materials and help ensure brand consistency across all channels.
Track inbound and outbound leads from initial contact through final outcome.
Maintain accurate lead records within the company’s CRM and reporting systems.
Monitor lead sources, follow-up activity, pipeline status, conversion rates, and campaign attribution.
Create recurring reports showing lead volume, lead quality, conversion rates, campaign performance, and sales outcomes.
Identify trends, gaps, and opportunities within the company’s marketing and lead-generation efforts.
Work with sales and management to ensure leads are assigned, followed up on, and properly documented.
Create, modify, and analyze PivotTables.
Use VLOOKUP and similar lookup formulas.
Cross-reference and combine information from multiple worksheets and workbooks.
Clean, sort, filter, reconcile, and organize large datasets.
Identify duplicate, missing, or inconsistent information.
Create formulas, reports, charts, and summaries that can be easily updated and understood by others.
Answering incoming calls and assisting customers professionally and courteously.
Greeting and assisting customers who visit the office.
Processing payments, account updates, service requests, and routine customer transactions.
Explaining services, pricing, policies, and available options.
Accurately documenting customer interactions.
Routing billing, technical, and service concerns to the appropriate department.