Marketing Coordinator - Cardiology

IMS Care Center•Avondale, AZ

11d•Hybrid

About The Position

IMS Care Center is seeking a Marketing Coordinator for its Cardiology service line. This role is crucial for building relationships between physicians' offices and the cardiology service line to increase patient referrals. The Marketing Coordinator will act as a representative of the cardiology department, bridging communication between referring doctors and Cardiology physicians. Success in this role requires strong interpersonal, communication, and public speaking skills, as well as a willingness to travel.

Requirements

Strong interpersonal communication, public speaking, and organizational skills
Healthcare field experience
High enthusiasm, creativity and desire to work on an innovative team
Knowledge of budgeting, forecasting and analytical skills
Ability to perform in a team-oriented environment and comfortable leading projects to completion
Ability to learn and communicate services and treatment offerings, and general medical field knowledge
Willingness to travel
Minimum of three (3) years' experience in the medical field required
Experience in Healthcare marketing preferred

Nice To Haves

Degree in Marketing Business Administration, or Public Relations preferred

Responsibilities

Develop the strategic plan and execution tactics in collaboration with practice manager and physician leaders for all medical marketing communications and activities across multiple channels including direct to consumer, healthcare professionals, providers, payers and influencers
Surveying local primary and specialty physicians to increase the number of patient referrals to the cardiology service line
Helping build and maintain relationships with referring providers
Act as liaison with firms that produce and distribute public relations materials, advertising and marketing collateral
Growing physician referrals and connecting our facility with the local healthcare community
Plan and implement to ensure that strategic messages are communicated effectively
Plan and implement aggressive testing plans with closed loop reporting and analytics leading to actionable insights
Take responsibility for driving go-to-market tactics, meeting or exceeding acquisition-related performance goals based on key performance metrics around order volume, revenue growth and customer acquisition
Meeting with referring doctors to discuss patient care, referrals, new treatments, and existing referrals
Increasing high revenue procedures and surgeries
Produce weekly, monthly, quarterly, and annual reports regarding marketing progress to identify trends and reporting out to Practice Manager, Director, and Providers
Reporting progress in building referrals and managing practitioner relationships
Ability to provide data and reports
Arranging and leading marketing campaigns and awareness efforts
Devise a relevant, executable messaging and communications strategy that speaks to both the division’s existing segments as well as exploits new untapped segments or sub-segments
Work within the approved budget for the division
Scheduling lunch and learn session if needed and looking for opportunities to increase awareness
Willing to take on additional responsibilities within scope of the role as assigned