Marcus by Goldman Sachs, Marketing Content Strategy, Associate - Richardson, TX

Goldman Sachs•Richardson, TX

8d•Onsite

About The Position

Marcus by Goldman Sachs is the online consumer banking business of Goldman Sachs, operating as a digital bank that offers high-yield savings accounts and Certificates of Deposit (CDs) directly to individual consumers. Marcus combines Goldman Sachs' extensive expertise with intuitive digital experiences, emphasizing value, transparency, and simplicity for its customers. It is recognized as the largest pure online bank, providing a fully digital experience without physical branches. The Marcus US Marketing team is responsible for driving growth and managing the customer lifecycle for millions of Marcus customers across its high yield savings and CD products. This is a data-driven team focused on performance, measurable impact, customer insights, customer experience, and digital strategies. The team collaborates closely with business units, offering strategic partnerships with pricing, product, engineering, and operations teams. The role of Associate, Content Strategy is crucial for fueling the next wave of growth, focusing on the strategic development and execution of the content roadmap across organic social, SEO, and web channels. This individual will work with internal writers and external agencies to create content that simplifies complex financial concepts, enhances search visibility, and encourages community engagement. The ideal candidate is a proactive executor with a strong grasp of content strategy, performance metrics, and SEO, possessing a keen eye for detail and the ability to translate brand voice into actionable content across various platforms.

Requirements

Bachelor’s Degree required.
3–5 years of experience in content marketing and/or digital strategy.
Strong understanding of SEO fundamentals and social media algorithms (Instagram, TikTok, LinkedIn, etc.).
Exceptional writing and editing skills with the ability to simplify complex financial topics for a general audience.
Proven ability to manage multiple workstreams, maintain editorial calendars, and meet tight deadlines in a fast-paced environment.
Experience working with cross-functional stakeholders and managing agency relationships.

Nice To Haves

Experience in Financial Services or Fintech is preferred but not required.
A passion for consumer advocacy and financial literacy is a plus.

Responsibilities

Partner with content writers to produce high-quality, relevant content for the Marcus site, resource hub, newsletter, and organic social channels.
Collaborate with the team and agency to identify keyword opportunities, optimize on-page content, and ensure editorial output aligns with search best practices to drive organic growth.
Manage the organic social media calendar, working with creative teams to develop engaging assets (video, infographics, copy) that resonate with a retail banking audience.
Act as a bridge between Marketing, Product, and Legal/Compliance to ensure all content is accurate, brand-compliant, and technically sound.
Partner with the Analytics team to monitor content performance (e.g., traffic, engagement, conversion) and use insights to iterate on future content tactics.
Ensure the Marcus tone of voice—characterized by simplicity and transparency—is consistently applied across all organic touchpoints.