Marketing & Content Specialist
MIDSTATE SKIN INSTITUTE, LLC•Ocala, FL
•Onsite
About The Position
This is a full-time position, working up to 40 hours per week on-site. This position reports to the Marketing & Analytics Director. The role involves managing social media, supporting marketing campaigns, creating content, assisting with events, and providing administrative support within a fast-paced professional office environment.
Requirements
- At least 3 years of experience in marketing, communications, social media management/content creation
- Strong passion for social media, marketing, and brand development
- Highly motivated, creative, and self-directed
- Well-organized and detail-oriented with the ability to manage multiple projects at once and meet deadlines
- Excellent written and verbal communication skills
- Comfortable capturing content behind and in front of the camera; photography/videography experience
- Proficiency in Canva, Photoshop, Adobe Creative Suite, or similar design software; as well as META/Later scheduling experience
Nice To Haves
- Extensive knowledge of marketing principles and strategies
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field
- Portfolio of social media content, design work, and/or event experience
- Health care, med spa, cosmetics experience a plus
Responsibilities
- Manage social media accounts for MidState Skin Institute and MidState Aesthetics
- Plan and schedule content calendars
- Create graphics, photos, videos, and reels
- Attend provider clinics and aesthetic treatments to capture content as needed
- Assist with email marketing campaigns and newsletters
- Assist with print and digital advertising campaigns
- Create marketing materials and collateral
- Support website updates and blog content
- Work with vendors and community partners as needed
- Photography and videography
- Editing short-form video content
- Organizing and maintaining marketing assets
- Collect before-and-after content
- Coordinate provider and staff features
- Assist with open houses and aesthetic events
- Support community sponsorships and outreach opportunities
- Help coordinate event logistics and promotional materials
- Help maintain marketing calendars
- Organize project timelines
- Assist with miscellaneous marketing projects as assigned
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
