MARKETING CONTENT SPECIALIST - PT
About The Position
This is responsible marketing work involving the writing, editing, and development of content for digital marketing campaigns. The position works across digital channels, including websites, email, and social media apps, and strategizes and adjusts content to meet the needs of the city’s audience. The role collaborates on digital marketing initiatives with the Communications and Marketing Specialist and the Mayor. The position works under the general supervision of the Public Relations Information Coordinator and the Mayor and exercises no supervision. It is part-time, not to exceed 19 hours per week, and is assigned to the Office of the Mayor.
Requirements
- A bachelor's degree from a recognized college or university in marketing, English, communications, or a related field, plus three years of digital marketing experience, or equivalent demonstrated experience.
- Knowledge of and experience with graphic design software such as Canva, Adobe Illustrator, Adobe Photoshop, and GIMP, and digital marketing software such as Mailchimp.
- Strong knowledge and experience creating online content strategies, with a focus on videography.
- Experience in video creation and editing.
- General understanding of data analytics.
- Excellent verbal, written, reading, and editing skills.
- Good problem-solving, time-management, and strategic-planning skills.
- Must have a valid Connecticut driver's license.
Nice To Haves
- Candidate's own equipment is preferred.
Responsibilities
- Create digital content, including creating and editing videos.
- Optimize new and existing digital content.
- Edit content and ensure adherence to a style guide, such as AP style, for consistency.
- Create an editorial calendar for short- and long-term planning to ensure deadlines and publications.
- Publish and promote content.
- Monitor and analyze content, including data analytics.
- Prepare content marketing plans.
- Assist with coordinating and producing newsletters, brochures, and special-event calendars.
- Assist with writing news releases.
- Assist with coordinating outside printing projects, such as brochures and schedules.
- Assist with coordinating and producing marketing videos, including videography and editing.
- Perform other duties as assigned.
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What This Job Offers
Job Type
Part-time
