Marketing & Content Specialist

HEART OF TEXAS GOODWILL INDUSTRIES•Waco, TX

23h•$23 - $0•Onsite

About The Position

The Marketing & Content Specialist supports Heart of Texas Goodwill Industries' mission by developing, coordinating, and executing marketing initiatives across multiple channels. This role produces engaging content for social media, digital platforms, print collateral, and promotional campaigns while also assisting with events, retail branding, and other marketing projects. The position reports to the Marketing & PR Director and works collaboratively with the marketing team to ensure consistent, mission-driven messaging and cohesive brand representation.

Requirements

All individuals must pass a drug screen.
A criminal background check is required.
Must have a valid driver's license and pass a motor vehicle report.
Must be willing to accept instructions and carry them out with minimal supervision.
Must be able to work and cooperate with others.
Bachelor's degree in Marketing, Communication Arts, or Public Relations required; minimum of two years of experience in social media management and content creation; or an appropriate combination of education and experience.
Valid Texas Driver's License with a driving record acceptable to Goodwill's liability insurance provider.
Proficiency in completing assignments independently, on time, and within budget.
Ability to multi-task, prioritize, and thrive in a fast-paced, consistently changing environment.
Excellent project coordination skills with the ability to think strategically.
Strong writing, editing, and proofreading skills with excellent attention to detail.
Strong proficiency in social media platforms and digital content creation tools.
Ability to create and maintain working relationships within a collaborative team environment.
Strong customer service skills; ability to work effectively with a variety of individuals internally and externally.
Ability to uphold high standards of ethics and integrity.

Nice To Haves

Web page creation and editing software (WordPress)
Social media platforms (LinkedIn, Pinterest, YouTube, Instagram, Facebook, TikTok)
Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Google AdWords and Google Analytics

Responsibilities

Coordinate and produce content for social media, the company website, and other digital platforms.
Write and edit copy for press releases, articles, brochures, retail promotions, signage, event materials, and other marketing collateral.
Stay informed on marketing trends, tools, and best practices to contribute to innovative strategies.
Track and analyze KPIs to measure results and drive continuous improvements for content and PR strategies.
Monitor and analyze engagement and performance metrics for campaigns, providing insights to improve results.
Support the execution of events including vendor coordination, marketing materials, and onsite assistance.
Assist in retail branding initiatives including promotional campaigns and seasonal marketing projects.
Promote the goals and objectives of HOT Goodwill through creative and strategic marketing support.
Collaborate with the marketing team to align messaging and branding across all channels.
Other duties as assigned.