Marketing Content Specialist - Neal Land and Neighborhoods

Neal Careers • Sarasota, FL

15d • Onsite

About The Position

Neal Communities is seeking a talented and driven Marketing Content Specialist to join their Neal Land & Neighborhoods team. This role is responsible for executing digital and e-marketing strategies that support master-planned communities while maintaining brand consistency across all platforms. The individual will play a key role in content creation, campaign execution, and performance optimization to drive engagement, traffic, and qualified leads.

Requirements

• Bachelor’s degree in Communications, Marketing, Digital Marketing, English, or a related field preferred
• 3–5 years of experience in digital marketing, content creation, or social media management
• Proficiency with Adobe Creative Suite (including Acrobat), Canva, and basic HTML
• Working knowledge of CRM systems, databases, SEO best practices, marketing automation, and email marketing platforms (e.g., ActiveCampaign, Salesforce, HubSpot, Constant Contact)
• Advanced computer skills, including Microsoft Office, with strong attention to grammar and detail
• Experience with WordPress or other content management systems
• Strong written and verbal communication skills, with the ability to engage effectively across various audiences
• Excellent time management skills with the ability to prioritize and meet deadlines
• Proven ability to manage multiple projects simultaneously in a fast-paced environment
• Highly detail-oriented with strong organizational skills
• Strong critical thinking and problem-solving abilities

Nice To Haves

• Experience with project management tools and processes is a plus

Responsibilities

• Collaborate with the Vice President of Marketing and the Marketing team to generate qualified leads and traffic sufficient to support the company's business plan and community marketing objectives
• Develop, manage, and execute the digital content calendar across all marketing platforms
• Write, edit, and publish content for our blog, website, social media platforms, e-marketing, and other digital channels
• Design, program, and execute e-marketing campaigns using ActiveCampaign or other marketing automation platforms, as directed by the Vice President of Marketing
• Prepare, design, and size brand visual content, including images, reels, and videos
• Research competitors, target market, and relevant keywords for our digital marketing strategies, as directed
• Web content should also be frequently reviewed for creativity and accuracy
• Support the creation of accurate marketing materials, working independently or in collaboration with approved external agencies and digital service providers
• Collaborate with the Vice President of Marketing, Marketing Specialist, and approved outside agencies to monitor the performance of the content across all digital media platforms
• Ensure all content follows the best SEO practices, is edited for grammar, spelling, punctuation, and meets our brand style guidelines
• As needed, participate in and assist with developer-related activities, off-site programs, events, and other marketing initiatives as assigned

Benefits

• Health Care - Medical, Dental, Vision, and Prescription Drug Coverage
• Excellent Compensation Package
• Employer Paid Life Insurance
• Supplemental Insurance
• Long & Short-Term Disability Insurance
• 401(K) with Company Matching Contributions
• PTO & Paid Holidays
• Employer Paid ID Theft Protection
• Employee Home Purchase Discount Program
• Tuition Reimbursement Program
• Employee Wellness Program
• Employee Assistance Program (EAP)
• Pet Insurance
• Employee Service Awards
• Vendor Discount Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level