Marketing Content Specialist & Graphic Designer

Lumi Brands LLCElk Grove Village, IL

About The Position

At LumiSource LLC, we are dedicated to innovation and continuously refreshing our product offerings to strengthen our presence in the furniture and lighting industry. We proudly supply products to the nation's top retail chains, independent and online retailers, and commercial clients — spanning both B2B partnerships and direct-to-consumer channels. This role blends creative execution with marketing strategy. You'll be part of our Marketing Team, crafting promotional materials for two different audiences: the retail buyers and commercial accounts we sell through, and the end consumers we sell to. A trade show one-pager and an Instagram post call for completely different voices. If you can design both well, this role is meant for you.

Requirements

  • Proficiency in Adobe Creative Suite (Photoshop, Lightroom, Premiere, etc.) or equivalent image and video editing tools
  • Demonstrated knowledge of both B2B and B2C marketing. Ability to shift messaging, design, and strategy between trade/wholesale audiences and direct consumer audiences
  • Ability to adapt quickly to changing priorities and creative direction
  • Familiarity with studio production standards and industry terms for photographers, stylists, editors, and graphic designers
  • Highly organized with strong attention to detail and project management capabilities
  • Strategic mindset with an understanding of how visual content supports marketing objectives across multiple sales channels
  • Self-motivated team player who thrives in a collaborative, hands-on work environment
  • Working knowledge of Microsoft Excel

Responsibilities

  • Upload and edit product images, ensuring all visuals and product data are accurate and consistent across internal systems.
  • Edit and finalize lifestyle and product images for marketing use, incorporating AI generation tools when applicable.
  • Create promotional graphics for digital ads, email campaigns, and trade show materials while adapting tone and format for B2B buyers (retailers, distributors, commercial clients) versus B2C end consumers.
  • Maintain and update digital content to meet quality standards and ensure synchronization with the company website. Support UI enhancements as needed.
  • Design and produce product labels tailored to customer specifications.
  • Develop and maintain a content calendar to manage image usage and publishing timelines across both trade-facing and consumer-facing channels.
  • Regularly update and manage social media platforms with fresh, engaging, branded content aimed at driving consumer engagement and brand awareness.
  • Present creative ideas, planning updates, and content strategies during team meetings.
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