Marketing Consulting Lead

Onni Group of Companies • Vancouver, BC

3d • CA$120,000 • Hybrid

About The Position

Onni Capital is seeking a Marketing Consulting Lead to own the brand launch and public-facing elements of the company. This role involves defining brand identity, managing the website, overseeing press and public relations, and designing and delivering an events program. Additionally, the lead will build and manage a marketing services line for Onni's portfolio companies and external clients, acting as a revenue-generating practice. The position requires strong project management skills, commercial instinct, and the ability to operate in a fast-paced, low-bureaucracy environment. Success will be measured by building a recognizable brand, generating commercial results, and creating a reliable marketing operation.

Requirements

• Six or more years in marketing, brand, communications, agency, or consulting environments, with meaningful ownership.
• Demonstrated experience launching a brand or repositioning one, ideally from a standing start.
• Strong project management capability to turn ambiguous objectives into work plans, coordinate contributors, manage dependencies, and deliver finished work on time.
• Evidence of successfully managing several substantial projects or client engagements at once without losing control of details, deadlines, budgets, or stakeholders.
• Strong commercial instinct; ability to connect marketing activity to pipeline and revenue and be comfortable being measured on it.
• Real events capability; experience running events from concept through to execution.
• Content and creative judgment across video, social, written, and event formats, with the ability to direct producers and creators.
• Public relations and media experience, including working with press and handling an announcement cycle.
• Experience managing creative team members and getting good work out of them.
• Demonstrated ability to use modern AI tools for content production, research, campaign development, project management, and analysis.
• Strong writing skills, capable of producing press releases, landing pages, and executive summaries with distinct tones.
• Comfort working in a small, fast-moving team where process is built as you go.
• High personal standards for accuracy, quality, ownership, organization, and follow-through.

Nice To Haves

• Experience marketing in financial services, private equity, venture capital, or professional services.
• Experience in real estate, construction, hospitality, or technology.
• Experience running an agency or an in-house team that served multiple internal clients.
• Podcast or video series production experience.
• Existing media and influencer relationships in Vancouver or nationally.
• Experience with website development, SEO, paid acquisition, and marketing analytics.
• Familiarity with tools such as Claude, Linear, Slack, or similar platforms.

Responsibilities

• Own the Onni Capital brand, including brand identity, positioning, messaging, and visual standards.
• Run the Onni Capital brand launch as a defined project, coordinating website, social media, press, fund announcement, and internal stakeholders.
• Own the Onni Capital website end-to-end, including build, content, launch, measurement, and ongoing development.
• Own press and public relations, including announcements on investments and acquisitions, media relationships, and the press release process.
• Approve all public facing material produced by anyone at Onni Capital.
• Design and deliver the events program, including conferences, founder dinners, industry mixers, and demo days.
• Own event delivery from concept through execution, including budgets, timelines, vendors, sponsorships, guest lists, and promotion.
• Build the sponsorship model for events.
• Run influencer and affiliate partnerships, utilizing Onni's assets.
• Manage the podcast and video series program, including format, guest roster, production schedule, and distribution.
• Build and sell the marketing services line to Onni portfolio companies and external clients.
• Scope engagements, define deliverables, build project plans, assign owners, set timelines, manage client expectations, and ensure work ships on time.
• Set the rate card for marketing services and manage engagements to revenue and margin targets.
• Deliver marketing programs for portfolio companies across various sectors.
• Manage multiple client engagements concurrently.
• Report on consulting pipeline, revenue, margin, project status, campaign performance, and risks.
• Build and own the marketing operating system across Onni Capital and Panni Consulting.
• Maintain a single view of all active launches, campaigns, events, client engagements, and content productions.
• Run regular project reviews, identify blockers, and escalate decisions when required.
• Coordinate work across executives, portfolio companies, internal teams, agencies, freelancers, vendors, and external partners.
• Manage the Videographer and Content Producer and the Social Media Manager, setting content standards and priorities.
• Direct the content engine to produce material across multiple formats from a single shoot.
• Document brand standards, campaign playbooks, project templates, and operating processes.

Benefits

• Competitive compensation
• Discretionary performance bonus
• Comprehensive company paid benefits package
• Annual education and professional development allowance
• Regular product demonstrations, founder sessions, investment discussions, and team events
• Free access to a fully equipped gym
• Friends and family rates across participating hospitality brands
• Employee discounts at participating restaurants, retailers, fitness providers, and other businesses
• Generous employee referral program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed