Marketing Consultant/Connectivity Specialist

Caterpillar•Irving, TX

1d•Onsite

About The Position

The Rental Connectivity Specialist is responsible for enabling connectivity solutions across non-CAT (allied) equipment within the rental ecosystem. This role serves as the bridge between allied OEM vendors, internal technology teams, and field/service operations to deploy, integrate, and sustain telematics and connectivity hardware at scale. The position ensures allied equipment is fully integrated into digital fleet platforms, enabling visibility, utilization tracking, and customer value through connected rental offerings.

Requirements

Technical / Functional Understanding of telematics, IoT devices, or fleet connectivity systems
Familiarity with hardware installation, wiring, and basic diagnostics (off-highway or heavy equipment preferred)
Knowledge of data integration concepts (APIs, fleet management systems, or telematics platforms)
Ability to interpret technical documentation and collaborate with engineers
Strong project management capabilities (multi-site deployment coordination)
Process development and standardization mindset
Ability to manage multiple concurrent vendor engagements and timelines
Detail-oriented execution with a focus on scalability and repeatability
Proven ability to build and maintain relationships with external vendors and OEM partners
Experience influencing without direct authority
Strong stakeholder management across technical and operational teams
Comfortable working across organizational boundaries and differing priorities
Clear communicator with ability to translate technical concepts into business terms
Strong written documentation skills (SOPs, requirements, vendor guidelines)
Effective in leading meetings, driving alignment, and resolving conflicts

Nice To Haves

Extensive experience in one or more of the following: Equipment/fleet management, Telematics or IoT deployment, OEM/vendor technical coordination, Field service or product support in heavy equipment / industrial environment
Demonstrated experience working with external vendors or manufacturers
Experience in cross-functional project delivery (technology + operations)
Background in heavy equipment, construction, rental, or industrial machinery sectors
Experience with factory-level integration or OEM product support
Familiarity with telematics ecosystems
Experience deploying hardware at scale across multiple sites or partners

Responsibilities

Coordinate installation of connectivity hardware at allied vendor manufacturing facilities and retrofit locations
Partner with CAT technology/telematics teams to ensure compatibility, standards adherence, and data flow integrity
Develop and execute rollout plans for new allied equipment models
Troubleshoot installation issues and ensure timely resolution across vendors and internal teams
Establish working relationships with allied OEMs and key supplier contacts
Define and standardize installation processes, bill-of-material (BOM) requirements, and quality expectations
Conduct factory visits and onsite support to ensure successful hardware integration
Drive adoption of connectivity standards among allied vendors
Ensure connectivity readiness for fleet onboarding into rental systems
Support integration of telematics data into rental platforms and customer-facing tools
Partner with rental operations teams to ensure seamless activation and commissioning workflows
Monitor connectivity performance, uptime, and data quality
Build scalable processes for deployment, tracking, and lifecycle management of connectivity hardware
Maintain documentation, installation guides, and SOPs for internal and external stakeholders
Identify continuous improvement opportunities in deployment efficiency and vendor execution
Serve as a liaison between: Vendors, CAT digital/technology teams, Rental operations, Supply chain and procurement
Align stakeholders on timelines, priorities, and issue resolution
Communicate status, risks, and performance metrics to leadership
Lead root cause analysis for connectivity failures or data issues
Coordinate corrective actions across vendors and internal engineering teams
Provide escalation support for critical deployments or fleet disruptions