Marketing Communications Specialist, Consultant

Blue Shield of California•El Dorado, AR

1d•Hybrid

About The Position

The Member Marketing team is focused on increasing member engagement and satisfaction by educating members about their benefits, encouraging utilization and reminding them to actively participate in their health journey, while creating loyalty and enhancing the member experience. The Marketing Communications Specialist, Consultant will report to the Director, Member Marketing. In this role you will support Member Experience and loyalty efforts. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Requirements

Requires a bachelor's degree and/or equivalent combination of education and experience
Requires at least 7 years of prior relevant experience in marketing communications, marketing project management, or similar
Requires proficiency with project management tools such as Workfront, Jira, Smartsheet, or similar; experience with Adobe Experience Platform a plus
Requires strong stakeholder management with ability to influence and align cross-functional partners
Requires analytical mindset with ability to use data and insights to inform planning and prioritization
Experience working in highly regulated environments (e.g., healthcare) strongly preferred
Familiarity with Agile methodologies; Scrum Master experience preferred

Responsibilities

Lead cross-functional teams across multiple business units to align on priorities and develop comprehensive communications strategies
Develop communication programs that incorporate a full spectrum of tools and tactics (from traditional letters to digital and social media content)
Creates communication through the eyes of the customer – developing holistic experiences and meaningful touchpoints
Use data to measure success and continually optimize results (open rates, response rates, return mail, list health, etc.)
Use communication to mitigate risks through crisis management, constituent engagement, and customer service
Lead end-to-end project management of member communication initiatives, from intake and planning through execution and post-launch evaluation
Manage complex, multi-channel communication programs across multiple lines of business (e.g., MAPD, IFP), ensuring alignment with enterprise priorities
Drive cross-functional alignment across stakeholders (marketing, product, operations, analytics, compliance), ensuring clear roles, timelines, and deliverables
Develop and maintain detailed project plans, timelines, and workflows using tools such as Workfront to track progress and manage dependencies
Identify risks, dependencies, and blockers; proactively drive resolution and escalate issues as needed to maintain delivery timelines
Facilitate project meetings, status updates, and stakeholder communications to ensure transparency and alignment
Coordinate intake and prioritization of communication requests, balancing competing priorities and ensuring resources are allocated effectively
Ensure communications are delivered on time, within scope, and aligned with brand, regulatory, and business requirements
Partner with analytics teams to define success metrics and incorporate performance insights into future project planning
Translate business objectives and member insights into actionable project plans and communication deliverables