Marketing & Community Relations Coordinator - OIA

Alabama Institute for Deaf and Blind•Talladega, AL

1d•Onsite

About The Position

The Alabama Institute for Deaf and Blind (AIDB) is seeking a creative and innovative Marketing and Community Relations Coordinator to join their team. This role is vital in bringing AIDB's mission to life by bridging traditional values with modern digital strategies. The coordinator will be responsible for elevating the presence of AIDB and the AIDB Foundation across all platforms, acting as a key member of a high-functioning team that supports media planning, web management, and editorial projects. The ideal candidate is an excellent storyteller dedicated to promoting the "Deaf. Blind. Limitless." brand and shaping public perception through authentic, engaging messaging.

Requirements

Bachelor's Degree in Public Relations, Communications or Marketing from an accredited college or university OR three (3) years of experience in public relations or communications.
Advanced skill in website platforms, design/publishing software, data management, and computer technology.
Highly motivated self-starter who demonstrates initiative, meticulous attention to detail, and the ability to handle confidential information with integrity.
Ability to work both independently and as a productive member of a multidisciplinary team.
Exceptional writing and editing skills with a focus on accuracy and brand consistency.
Ability to work a flexible schedule to accommodate events or urgent institutional needs.
Must submit to a fingerprint background check upon offer of employment.

Nice To Haves

Two (2) years of experience in digital/social media communications, including planning and managing digital content.

Responsibilities

Develop, manage, and implement comprehensive social media strategies for AIDB and the AIDB Foundation to drive engagement and brand growth.
Formulate high-quality, creative digital content—including copy, graphics, and photography—tailored for various campaigns and platforms.
Oversee all social media messaging and monitoring; engage with the community by responding to comments and inquiries in a timely, professional manner.
Maintain advanced knowledge of best practices for Facebook, X (Twitter), LinkedIn, Instagram, and emerging platforms to ensure maximum reach.
Stay abreast of the latest social media technologies, algorithm changes, and industry trends to keep AIDB’s digital presence competitive.
Build and protect brand awareness for AIDB and its departments, ensuring strict adherence to official logo and brand standards.
Review and approve the use of logos across all units/departments and edit website content to ensure accuracy, style, and institutional voice.
Lead the internal coordination of the Sights & Sounds media publication.
Collaborate with the Office of Institutional Advancement (OIA) to manage media calendars and ensure all events and marketing projects are documented in shared drives.
Coordinate and manage all community tour schedules and public-facing engagements.
Order and maintain an inventory of marketing materials and promotional items for donor and event distribution.
Deliver exceptional oral and written communications, including public speaking and presentations to diverse audiences.
Obtain a sign language proficiency level of SURVIVAL according to the AIDB evaluation system within the first thirty-six (36) months of employment.