Marketing Communications Specialist

NorthCountry Federal Credit Union•South Burlington, VT

1d•$70,000

About The Position

NorthCountry Federal Credit Union seeks motivated employees interested in long-term professional development and advancement. We are repeat winners of Vermont Business Magazine’s “Best Places to Work” award, and we support our employees with paid training as well as competitive compensation and a generous benefit plan. NorthCountry believes everyone has the right to be their true selves at work, at home, and in the community. Our goal is to ensure an inclusive environment with access to financial services where our employees and community members feel respected, valued, safe, and secure. To strengthen the credit union's reputation as a knowledgeable resource and community-minded financial institution, the Marketing Communications Specialist will support a variety of initiatives to enhance brand visibility and member engagement. The focus will be to assist in staying ahead of the competition and meet the ever-changing needs of our members, by embracing a collaborative and data driven approach to foster deep connections, drive engagement and help our members achieve their financial dreams.

Requirements

Three years to five years of similar or related experience.
A bachelor's degree, or achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree (e.g., information technology certifications in lieu of a degree).
Work involves extensive personal contact with others and is of a personal or sensitive nature. Motivating, influencing, and/or training others is key at this level. Outside contacts become important and fostering sound relationships with other entities (companies and/or individuals) becomes necessary and often requires the ability to influence and/or sell ideas or services to others.
Ability to work independently and efficiently
Strong analytical and writing skills
Organization
Proficiency with common digital marketing platforms (e.g. Google Ads), social media, and Microsoft Office, CMS and setting up digital marketing campaigns
Initiative

Responsibilities

Ideate, develop, write, edit, and publish marketing content through email, websites, blog, social media, and other digital channels.
Ideate and create compelling, member-focused email campaigns, including subject lines, headlines, body copy, and calls to action.
Develop, write, edit, and proofread print marketing communications, including brochures, advertisements, counter bulletins, direct mail, signage, and other collateral.
Write and maintain website and landing-page content that clearly communicates NorthCountry products, services, benefits, and financial information.
Research and develop blog articles and educational content that help members make informed financial decisions and strengthen engagement with NorthCountry, while improving Search Engine and Answer Engine Optimizations.
Support organic and paid social media content aligned with marketing priorities and community activities.
Support integrated marketing campaigns by adapting messaging across channels, audiences, and stages of the member journey.
Collaborate with designers, vendors, and internal stakeholders to ensure materials are accurate, compelling, brand-consistent, and aligned with campaign objectives.
Edit and proofread marketing communications to ensure accuracy, clarity, consistency, accessibility, and alignment with NorthCountry's brand voice and standards.
Monitor email, web, blog, and social performance and use insights, testing, and marketing best practices to continuously improve content effectiveness.
Perform additional marketing communications responsibilities, including internal communications and special projects in support of NorthCountry's marketing, member engagement, and growth objectives.
Develop an understanding and working knowledge of the credit union history, philosophy, organization, bylaws, policies, procedures and appropriate software systems. Perform all other job-related duties as assigned.