Marketing Communications Specialist

Electronic Security Association Inc•Remote, US,

11d•$55,000 - $60,000•Hybrid

About The Position

The Marketing Communications Specialist supports the execution of ESA’s marketing, communications, and digital growth initiatives across core programs including the Electronic Security Expo (ESX), National Training School (NTS), ESA membership, and other industry programs. This role is responsible for developing content, executing campaigns, and maintaining ESA’s presence across email, web, paid media, print, social media, and emerging channels. It combines traditional marketing communications with modern digital marketing functions, including email optimization, SEO and AI visibility, paid advertising, and marketing automation. The Marketing Communications Specialist works closely with internal teams, contributors, and external partners to ensure messaging is accurate, consistent, and aligned with organizational goals, while contributing to measurable growth in engagement, visibility, and conversion.

Requirements

3–5 years of experience in marketing, communications, digital marketing, or a related field, or an equivalent combination of education and hands-on experience.
Strong writing and editing skills, with the ability to produce clear, accurate, and engaging content across multiple formats.
Experience executing digital marketing initiatives, including: Email marketing campaigns and automation, Paid advertising (Google Ads, retargeting), Basic SEO best practices.
Robust experience with email marketing (Mailchimp preferred).
Working knowledge of website content management and editing.
Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) for basic design edits and collaboration with designers.
Understanding of social media platforms and best practices for B2B engagement.
Strong organizational skills with the ability to manage multiple projects, prioritize effectively, and meet deadlines.
Ability to work independently as a self-starter while collaborating effectively with internal teams and external partners.
Strong attention to detail and commitment to accuracy across all work.
Excellent written and verbal communication skills, with the ability to interact professionally with staff, members, and industry stakeholders.

Nice To Haves

Non-profit and/or Association experience.
Remote work experience.
Electronic life safety and security industry experience.
Experience working within a membership structure.
Experience working with volunteers and volunteer leadership as a current or previous job responsibility.

Responsibilities

Execute email campaigns, including promotional content, newsletters, and automated drip and nurture campaigns.
Build and manage campaigns from development through deployment (segmentation, content, testing, scheduling).
Support development of automated workflows for event promotion, member engagement and e-commerce.
Monitor performance and optimize for engagement and conversion.
Support the rollout and execution of SMS marketing campaigns.
Assist with message development and campaign deployment.
Identify opportunities to integrate SMS into broader campaign workflows.
Maintain ESA websites and ensure content is current and accurate.
Execute SEO best practices, including metadata optimization, keyword usage, internal linking, and image alt text.
Conduct keyword research to support content development.
Structure content to improve visibility across search engines and AI-driven platforms.
Lead the execution of paid campaigns, including Google Ads and retargeting.
Monitor performance and recommend optimizations.
Ensure alignment between paid, email, and organic campaign efforts.
Support planning and execution of integrated marketing campaigns.
Recommend ideas and process improvements to increase efficiency and performance.
Support ESA’s presence across all social channels.
Assist with content creation, scheduling, and performance monitoring.
Identify opportunities to expand reach and engagement.
Support execution and promotion of webinars, podcasts, and digital content initiatives.
Assist in repurposing content across channels to extend reach and engagement.
Research additional platforms and opportunities to expand visibility.
Work with ESA staff, members, volunteers, vendors, and partners.
Maintain alignment with ESA messaging, programs, and priorities.
Support professional communication across internal and external stakeholders.
Maintain a current understanding of ESA programs, priorities, and industry trends to ensure accurate and aligned messaging.
Assist fellow staff as needed when preparing to attend trade shows, events, or when meeting a deadline.
Participate in trade shows, events, etc. as necessary.
Travel, as necessary, to conduct research for articles and provide support for various meetings and events.
Perform other duties as assigned.