Marketing & Communications Specialist
About The Position
As a detail-oriented marketing specialist, you'll play a pivotal role in fostering effective communication and engagement to ensure consistent, impactful messaging across all channels that highlight Clearway Health’s innovative specialty pharmacy services. You'll bring your best as you work closely with internal stakeholders to craft compelling content, maintain brand consistency, and contribute to the success of corporate programs and events. You’ll contribute to marketing programs including digital marketing, social media, lead generation, and conferences. This position must utilize skills including team-based interaction, project management, and administrative support. You’ll thrive by balancing daily details and schedules, being an active listener, and exhibiting an organized approach to communication and execution of tasks, project management, and creative work. You’ll be hands-on to own responsibility for executing marketing initiatives that amplify Clearway Health’s brand, drive engagement, and support business growth.
Requirements
- A bachelor's degree in marketing, Communications, Public Relations, or a relevant field is a requirement for this position.
- 1-3 years of experience in marketing and communications or a closely related specialty is required with a preference for experience in the healthcare industry.
- Experience with Microsoft products, including Word and PowerPoint, is required.
- Extensive knowledge of predominant digital marketing platforms is critical, including Hootsuite, Google Analytics, HubSpot, or similar.
- Exceptional written and verbal communication skills, including copywriting, editing, and proofreading
- Proficiency in independent work within a remote environment, with strong organizational and time-management abilities
- Attention to detail and effective interpersonal skills for fostering relationships with team members
- Creative thinking skills for developing compelling content, with knowledge of social and digital media practices
- Capacity to handle multiple tasks simultaneously and adapt to changing priorities, demonstrating strong judgment and flexibility
- Basic graphic design – following templates in Canva, basic updates to PowerPoints, coordination with external graphic designer
- Self-starter, high level of initiative, proven proactive thinker
- Well-versed in the use of social media as a marketing tool
- Experience with digital advertising, search engine optimization, lead generation and email marketing
- Experience working on booth coordination for conferences and industry events
Nice To Haves
- Certificates in fields related to digital marketing and website development/optimization are helpful.
- Google certification is a plus.
- Proficiency in graphic design or working alongside graphic designers is advantageous.
- Understanding the commercial printing process is advantageous.
- Experience with Salesforce a plus.
- A good grasp of marketing automation and lead software is also beneficial.
Responsibilities
- Manage logistics of approximately 10 booth exhibits per year as well as coordination of non-booth attendance at conferences; manage all registrations and hotel bookings
- Serve as primary liaison with exhibit management vendor, overseeing invoices, booth builds and event- related orders
- Coordinate events and meetings by identifying, assembling, and organizing requirements, establishing contacts, developing schedules and assignments, and managing mailing lists to ensure event success
- Execute deliverables for each conference and event, including content, graphics, videos, and collateral
- Handle sponsorship, membership and attendee registrations and paperwork
- Develop prep sheets for each event, helping company attendees organize their trip and conference attendance
- Oversee distribution, management and integration of lead capture app, Popl, for all conferences
- Work closely with colleagues across marketing, client development and corporate operations to support project plans and campaigns and execute strategies for various digital marketing activities including SEO, display ads, Google ad words, AI integration and website optimization.
- Build schedules and digital campaigns to support marketing and organization wide initiatives
- Support lead generation initiatives through CRM management including campaign creation, post- event follow ups, list management and evolving business needs
- Create content for social media activities including post copy, graphic creation (using a freelance designer, Canva and Audiograms) and monitoring tags, mentions and other activities on LinkedIn and YouTube
- Assist with managing the social media calendar and YouTube video uploads
- Assist in creating and collating marketing materials as needed, working with design and print vendors
- Develop compelling marketing content aligned with brand voice, including case studies, blog posts, white papers, email copy, and sales collateral
- Own vendor relationship with Stadium to manage company swag program including company-wide giveaways, ongoing maintenance of locker inventory, and welcome kits
- Review and approve company business card printing
- Keep current of industry trends, best practices, and emerging technologies in corporate communications and marketing and apply them to your work
- Accomplish organization goals by accepting ownership for completion of new and different requests
- Contribute to marketing initiatives and special projects as needed to support business objectives
Benefits
- bonus program
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
