Marketing Communications Specialist

Smith + Andersen • Toronto, ON

1d • CA$70,000 - CA$80,000 • Hybrid

About The Position

Smith + Andersen is looking for a Marketing Communications Specialist to join the Marketing & Communications team based in their Toronto office. This role, reporting to the Director of Marketing & Communications, is responsible for telling the stories of the firm’s people and work, and creating marketing communications for one of Canada’s most trusted engineering consulting firms. With offices across Canada and responsibilities spanning the marketing process, the role touches a variety of marketing communications deliverables. This posting is for an existing vacancy within the organization.

Requirements

• Strong writing ability is a must.
• Four to six years of experience, with proven success in marketing communications
• University or college degree or diploma in communications, marketing, or related field.
• Excellent writing and verbal communication skills, with the ability to tailor messages to different audiences.
• Strong interpersonal skills and experience working with senior leadership teams and other key stakeholders.
• Excellent organizational skills, including project management, prioritization, and time management.
• A strong sense of initiative, paired with the ability to lead projects autonomously with minimal supervision.
• Strong work ethic with a drive to perform in a collaborative environment.
• Detail-oriented, proactive and continuously looking for ways to improve work and processes.

Nice To Haves

• Familiarity with layout and image editing tools (InDesign and Photoshop, primarily) is an asset.
• Experience with marketing email and publishing platforms (eg. Workshop, Mailchimp, Buffer, etc.) is an asset.
• Familiarity with web publishing CMS platforms (eg. Sharepoint, Wordpress, etc.) is an asset.
• Experience with video editing tools (eg. Premiere, Final Cut, etc.) is an asset.
• Exposure to organizational recruitment and retention efforts is an asset.
• Comfort with project management tools is essential.
• Experience and comfort with project management software (eg. Zoho, Asana, Jira, etc.)

Responsibilities

• Develop communications plans and ensure execution to promised specifications, deliverables, and timelines, keeping internal clients engaged and apprised of progress.
• Conduct interviews with staff to collect information and bring S+A’s stories to life with articles, case studies, profiles, videos, and other content.
• Create engaging content for internal and external communications channels, including social media, newsletters, the intranet, email campaigns, and marketing materials.
• Manage and coordinate internal communications initiatives, including e-blasts, employee resources, internal social media, presentations, and company-wide announcements.
• Provide communications support to all offices, corporate departments, and Diversity Working Group committees, providing insight, suggestions, and rapid turnaround of communications and campaigns.
• Liaise with human resources team to communicate the attributes of Smith + Andersen’s employer brand to students, job-seekers, and current staff.
• Create and publish content for the smithandandersen.com and sa-footprint.com websites. Work with graphic designers and external web developers as needed, and provide recommendations for improvements across the sites.
• Maintain and manage a calendar of school sponsorship opportunities and career fairs, and coordinate participation and deliverables.
• Drive the creation of content for the quarterly newsletter, gathering content from contacts across the company, and writing content.
• Monitor website, email, intranet, and social media analytics to inform improvements to communications.
• Maintain an awareness of competitor activities and marketing communications best practices within and outside our industry.
• Ensure all Marketing Communications are aligned with the Writing Style Guide and receive all appropriate reviews and approvals.
• Work closely with the Marketing Communications Project Manager and graphic design team to ensure projects are delivered to meet or exceed internal clients’ expectations.
• Collaborate with Marketing & Communications team members to identify opportunities for improvement and recommend effective communications strategies and solutions.
• Contribute to departmental and organization-wide objectives and goals.
• Foster strong relationships across the organization to support collaboration, information sharing, and communications initiatives.
• Ensure brand attributes and positioning are evident in all communications as appropriate.
• Assist other members of the marketing team when necessary.

Benefits

• Competitive salary
• Flexible hours and half day Fridays (all year round)
• Comprehensive Group Health Benefits Program, including a Health Spending Account
• Group Retirement Savings Plan (Employer and Employee Contributions)
• Employee Share Ownership Program (ESOP)
• Purchase Time off Program
• Transit Subsidy Program
• Wide variety of community and social events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree