Marketing Communications Specialist

Profound Medical • Mississauga, ON

9d • CA$65,000 - CA$85,000

About The Position

Profound Medical is seeking a highly organized, creative, and detail-oriented Marketing Communications Specialist to support the execution of integrated marketing campaigns, marketing operations, patient storytelling initiatives, and marketing asset management. This role will serve as a key operational partner across the marketing organization, helping drive campaign execution, CRM optimization, content coordination, and cross-functional project management. The ideal candidate is comfortable working across multiple marketing disciplines—including digital marketing, CRM management, social media support, content coordination, and analytics—and is eager to grow into a broader marketing leadership role.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–5 years of experience in marketing communications, marketing operations, or a related role.
• Hands-on experience with HubSpot (marketing automation and CRM preferred).
• Experience managing marketing assets, collateral, or content libraries.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Proficiency with Microsoft Office and marketing collaboration tools.
• Detail-oriented execution
• Project coordination
• Cross-functional collaboration
• Data and process management
• Creative problem solving
• Ability to manage multiple priorities
• Comfortable operating in a fast-paced, growth-oriented environment

Nice To Haves

• Graphic design experience with tools such as Adobe Creative Suite or Canva is a plus.
• Experience in healthcare, medical device, or life sciences marketing is preferred.

Responsibilities

• Serve as the day-to-day marketing lead for HubSpot, supporting campaign execution, CRM management, and process optimization.
• Manage contact lists, audience segmentation, forms, workflows, and marketing email deployments.
• Upload and assign sales leads following conferences and events within 24–48 hours.
• Maintain CRM data quality and support campaign tracking and attribution.
• Identify opportunities to better leverage HubSpot through automation, reporting, and platform integrations.
• Support social media publishing and engagement tools as needed.
• Support the planning and execution of integrated marketing campaigns across global channels.
• Collaborate with the Communications & Marketing Manager to own and maintain the Global Editorial Calendar.
• Coordinate campaign timelines, deliverables, and approval processes.
• Help map and execute the remainder of the 2026 editorial calendar.
• Assist in developing the 2027 editorial calendar and support execution across digital, social, web, and sales channels.
• Coordinate and grow Profound Medical’s patient testimonial program.
• Manage patient testimonial submissions and follow-up communications.
• Coordinate patient stories for use across digital, social media, video, website, and sales materials.
• Maintain the patient content library and consent documentation.
• Support the organization, approval, and distribution of marketing resources.
• Administer Showpad, including content updates and user management.
• Serve as the Marketing representative for Agile content approvals.
• Manage marketing inventory, the Literature Portal, and the Marketing Closet.
• Ensure marketing materials remain current, compliant, and easily accessible.
• Provide design and production support for marketing initiatives.
• Update and develop marketing collateral, sales tools, and digital assets.
• Maintain brand consistency across all materials.
• Support website content updates as needed.
• Lead coordination of Profound’s physician milestone recognition program.
• Manage milestone requests and fulfillment.
• Coordinate gemstone inventory, vendor relationships, and shipping logistics.
• Support communications and social recognition activities.
• Support continuous improvement across the Marketing function.
• Track and report on campaign performance and key marketing metrics.
• Identify opportunities to improve marketing workflows and operational efficiency.
• Support vendor coordination and project management activities as required.

Benefits

• group RRSP
• medical benefits paid by the employer

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level