Tulsa Marketing Communications Specialist

University of Oklahoma•Norman, OK

11d•$22•Hybrid

About The Position

The OU Enrollment Management Communications and Marketing (EMCOMM) team supports enrollment, recruitment, and student success by creating and coordinating marketing and communications for the Division of Enrollment Management. Based in Norman and working statewide, nationally, and globally, we send communication and marketing materials to students, supporters, and stakeholders throughout the application, decision, orientation, enrollment, and graduation process. Our goal is to build a vibrant and dynamic campus community. We seek individuals who exhibit integrity, care, intentionality, and innovation.

Requirements

Bachelor's degree in Marketing, Graphic Design, Communications, or related field.
48 months of related experience in lieu of the Bachelor's degree.

Responsibilities

Assist in communication campaigns across email and websites for the Division of Enrollment Management.
Promote OU-Tulsa academic programs to prospective students (U.S. and International students), parents and supporters, and high school counselors.
Effectively communicate post-admission action items to admitted students.
Assist with the development of printed and electronic marketing-oriented communications, ensure quality, and make recommendations to provide strategic and effective marketing communications to targeted students.
Build, execute, and manage email and SMS communication for prospective students, families, high school counselors, and community colleges.
Build, execute, and manage recruitment event communication and registration.
Assist communications team in developing, implementing, and maintaining communication objectives.
Use CRM filters to build queries to communicate with specific populations.
Use design elements from the email builder, Adobe Express, and CMS to create effective communication pieces.
Create recruitment content, including editing, designing, writing, and proofing emails, websites, brochures, newsletters, and other publications.
Work with campus programs and academic colleges to create and send emails.
Measure and report on the effectiveness of email and SMS campaigns.
Assist with design, layout, and written content for electronic, print, multi-media communications and graphic design projects.
Manage web site content, make edits, and updates.
Discuss changes with supervisor.
Monitor progress of projects.
Assist with email marketing management.
Perform various duties as needed to successfully fulfill the function of the position.