Tulsa Marketing Communications Specialist

University of Oklahoma•Norman, OK

10d•Hybrid

About The Position

The OU Enrollment Management Communications and Marketing (EMCOMM) team supports enrollment, recruitment, and student success by creating and coordinating marketing and communications for the Division of Enrollment Management. Based in Norman and working statewide, nationally, and globally, we send communication and marketing materials to students, supporters, and stakeholders throughout the application, decision, orientation, enrollment, and graduation process. Our goal is to build a vibrant and dynamic campus community. We seek individuals who exhibit integrity, care, intentionality, and innovation. This position will assist in communication campaigns across email and websites for the Division of Enrollment Management. This position will be responsible for promoting OU-Tulsa academic programs to prospective students (U.S. and International students), parents and supporters, and high school counselors; and effectively communicating post-admission action items to admitted students. This position assists with the development of printed and electronic marketing-oriented communications, ensures quality, and makes recommendations to provide strategic and effective marketing communications to targeted students.

Requirements

Bachelor's degree Marketing, Graphic Design, Communications, or related field.
None.
Will accept 48 months of related experience in lieu of the Bachelor's degree.
None

Responsibilities

Build, execute, and manage email and SMS communication for prospective students, families, high school counselors, and community colleges
Build, execute, and manage recruitment event communication and registration
Assist communications team in developing, implementing, and maintaining communication objectives
Use CRM filters to build queries to communicate with specific populations
Use design elements from the email builder, Adobe Express, and CMS to create effective communication pieces
Create recruitment content, including editing, designing, writing, and proofing emails, websites, brochures, newsletters, and other publications
Work with campus programs and academic colleges to create and send emails
Measure and report on the effectiveness of email and SMS campaigns
Assists with design, layout, and written content for electronic, print, multi-media communications and graphic design projects
Manages web site content, makes edits, and updates.
Discusses changes with supervisor
Monitors progress of projects
Assists with email marketing management
Performs various duties as needed to successfully fulfill the function of the position