Marketing & Communications Specialist

RLF•Orlando, FL

9h•Hybrid

About The Position

RLF is seeking a creative and collaborative Marketing & Communications Specialist to help shape how RLF communicates its expertise, culture, and impact. This role develops compelling stories and strategic communications that strengthen our brand, support business development, engage employees, and showcase the value of our work. RLF's mission is to create high-performing environments that inspire and nurture the human spirit. For over 90 years, RLF has been a nationally recognized architecture, engineering, and interior design firm. With a focus on healthcare and federal projects, RLF delivers impactful, innovative spaces that shape communities and improve lives. RLF creates exceptional places for extraordinary people. RLF is a passionate, collaborative team that values excellence, relationships, and fun. If you're looking to make a difference through meaningful work, let's build something great together.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, English, or a related field (or equivalent combination of education and experience).
Minimum 3 years of experience in marketing, communications, public relations, or content development.
Experience in the architecture, engineering, construction (AEC) industry strongly preferred.
Exceptional written, editing, and proofreading skills with the ability to tailor messaging to different audiences.
Strong interviewing and storytelling abilities, including translating technical information into engaging, reader-friendly content.
Experience managing professional social media platforms, particularly LinkedIn.
Familiarity with website content management systems (CMS) and digital communications.
Excellent organizational skills with the ability to manage multiple priorities and meet deadlines.
Strong attention to detail and commitment to producing high-quality work.
Ability to collaborate effectively with professionals across multiple disciplines.
Strong dedication to continuous professional development and growth.
Demonstrated flexibility in work schedule and hours to meet project deadlines, communication needs, and business priorities.
Proficiency in Microsoft 365, Adobe Creative Suite (InDesign, Illustrator, Photoshop)

Nice To Haves

Familiarity with Deltek Vantagepoint is advantageous.
Photography, photo editing, or basic video editing experience a plus.
Familiarity with social media analytics and scheduling platforms.

Responsibilities

Develop engaging written content that communicates the firm's expertise, culture, and accomplishments across multiple communication channels.
Create and manage content for the firm's LinkedIn presence and other social media platforms, including developing content calendars, writing posts, monitoring engagement, and recommending strategies to increase visibility.
Interview technical staff to gather project information and transform complex technical concepts into clear, compelling stories for clients and the public.
Write and edit project descriptions, case studies, award submissions, news articles, conference abstracts, success stories, and thought leadership content that showcase RLF's expertise across healthcare and federal markets.
Develop, write, and maintain website content, including new pages, project stories, thought leadership, and ongoing content updates to ensure accuracy and alignment with the firm's brand and strategic messaging.
Proactively identify storytelling opportunities by building relationships across the firm, interviewing subject matter experts, and uncovering project, client, and employee stories that demonstrate RLF's expertise and culture.
Ensure all communications align with the firm's brand standards, messaging, and visual identity.
Collaborate with marketing, business development, technical staff, and firm leadership to develop internal and external communications that elevate the firm's expertise, strengthen client relationships, and support strategic initiatives.
Assist with internal communications, including employee announcements, intranet content, newsletters, and leadership messaging.
Support executive and organizational communications by developing clear, engaging messaging for employee communications, leadership initiatives, and firm-wide announcements.
Develop compelling narratives for videos, project features, and other multimedia content that showcase the firm's people, expertise, and impact.
Support the development of brochures, presentations, recruiting materials, and other collateral as needed.
Maintain marketing content libraries, including project descriptions, resumes, photos, and other communication resources.
Track and report on social media and digital communication metrics, recommending improvements based on performance.
Monitor industry trends, marketing best practices, and emerging communication platforms to identify opportunities for increased engagement.
Provide editorial review and proofreading for marketing and communication materials to ensure consistency, quality, and accuracy.
Coordinate client feedback initiatives, including administering Client Savvy surveys, monitoring results, and supporting continuous improvement efforts.
Flexibility in work hours may be required to meet project deadlines and business needs.
Other duties as assigned.