Marketing Communications Specialist

Kendall Hunt Publishing • Dubuque, IA

22h • Onsite

About The Position

Kendall Hunt Publishing's Higher Education department is seeking an enthusiastic Marketing Communications Specialist to join its marketing team. This role will provide creative ideas and assistance to help achieve departmental goals. The specialist will be responsible for developing and executing effective communication strategies to promote the brand, products, and services of the organization. This involves creating compelling content, managing campaigns, and ensuring consistent messaging across various channels. This position will be based in the home office in Dubuque, Iowa. Salary will be commensurate with experience.

Requirements

• Ability to develop world-class, innovative, and creative marketing ideas/campaigns, implement those ideas, produce and measure results.
• Proficient in using various technologies (computers, tablets, cell phones, social media apps) with the ability to learn new software quickly
• Proficient and applied knowledge of Internet software; Spreadsheet software; Word Processing software.
• Familiarity with both PC and Macintosh environments
• Knowledge with Canva, and Adobe Creative Suite
• Ability to identify new opportunities for growth and engagement
• Strong communication skills, both written and verbal, are a must
• Positive and have a "can do" attitude towards their work, and their outlook on life
• Available to work out of our Dubuque, Iowa home office

Responsibilities

• Works with the marketing team to conceptualize marketing materials for all disciplines within HE
• Assists in the coordination and execution of adoption campaigns for Higher Education's national and regional titles
• Assists in the creation and execution of marketing strategy for assigned conferences and conventions
• Develops and executes marketing campaigns (digital, e-mail, print) for key authors to support sales efforts
• Ensure all communication materials adhere to brand guidelines and maintain a consistent tone and voice
• Ensure authors' needs and questions are addressed promptly
• Monitor campaign performance and optimize strategies based on analytics
• Conducts market research to assist with acquisition, sales and special projects
• Stay updated with the latest industry news and competitor activities

Benefits

• Affordable medical, dental, and vision insurance with company paid life insurance, short-term and long-term disability
• Generous company match on 401(k) plan, as well as profit sharing
• 15 days PTO at hire, plus paid holidays
• Scholarship and tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed