Marketing Communications Specialist

Boston Analytical•Salem, NH

About The Position

The Marketing Communications Specialist will partner with the Director of Marketing and VP of Sales & Marketing to support the development and execution of integrated marketing strategies that drive brand awareness, lead generation, and revenue growth. This role is responsible for creating and delivering high-quality marketing communications across digital, print, and event channels within a highly technical life sciences environment.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field
2+ years of marketing or communications experience, preferably within the life sciences or a technical industry
Experience with marketing tools and platforms (e.g., CMS, SEO tools, social media platforms)
Proficiency in Adobe Creative Suite, PowerPoint, and other presentation tools
Familiarity with social media platforms, particularly LinkedIn for B2B marketing
Strong strategic, creative, and analytical thinking skills
Self-starter with the ability to manage multiple projects and priorities in a fast-paced environment
Excellent written and verbal communication skills, with the ability to translate technical content into clear messaging
Strong organizational skills and attention to detail
Ability to collaborate effectively with both technical and non-technical stakeholders
Team-oriented mindset with a strong commitment to quality, integrity, and continuous improvement

Nice To Haves

Basic familiarity with HTML or other coding language is a plus
Prezi is a plus

Responsibilities

Support the execution of SEO/SEM strategies for highly technical service offerings (e.g., cGMP testing, analytical testing, environmental monitoring)
Optimize website performance, including web traffic, key word rankings, conversions and user experience
Manage and update website content, analyze performance metrics and recommend improvements
Coordinate with and manage external vendors and agencies (SEO, web development, design)
Support graphic design initiatives using tools such as Adobe Creative Suite
Develop and execute integrated marketing communications campaigns to drive qualified leads and pipeline growth
Ensure consistency and adherence to brand voice, messaging, and visual identity across all channels
Create and manage content for social media platforms (e.g., LinkedIn) to increase engagement and visibility
Develop, maintain, and optimize marketing materials including digital assets, print collateral, presentations, and sales tools
Assist with internal communications to ensure alignment across departments
Collaborate cross-functionally with sales, technical teams, and leadership to translate complex concepts into clear, compelling messaging