Marketing Communications Specialist
About The Position
Gibraltar Building Products is a leading North American building products manufacturer with multiple facilities across the United States and Canada. As the top supplier in the residential roof ventilation, drainage, and roofing accessories markets, Gibraltar Building Products has extensive scale and top brands. We are seeking a talented individual to join our team as a Marketing Communications Specialist. In this support role, you will be working on the execution of key activities supporting the distribution, retail, and brand marketing managers. This role plays a key part in strengthening brand presence, supporting sales growth, and delivering consistent, high-impact messaging across multiple channels and platforms. Your contributions will play a vital role in guaranteeing that our organization's brands and products effectively penetrate the target market.
Requirements
- Bachelor's Degree or higher in marketing, communications or related field preferred.
- 3+ years of progressive experience in B2B Marketing.
- Knowledge in the residential building industry and distribution channels a plus.
- Fluent in Digital Marketing, Marketing Automation (Salesforce) systems and Social Media Management tools.
- Exhibit strong leadership, problem solving, and time management capabilities.
- Comfortable working in a cloud-based environment.
- Experienced managing multiple sales channels.
- Communication: Strong written and verbal communication skills for effective collaboration with partners and internal teams.
- Project Management: Proficiency in managing multiple projects simultaneously, ensuring timely and successful execution.
- Analytical Skills: Ability to analyze market trends, sales data, and performance metrics to make data-driven decisions.
- Relationship Building: Strong interpersonal skills to build and maintain relationships with channel partners and stakeholders.
- Comfortable working in a matrix environment
Responsibilities
- Develop and execute integrated marketing communication plans aligned with business objectives
- Manage content for digital and print, including product literature, product copy, web content, email campaigns, and social media
- Serve as key point of contact for internal brand messaging and communication needs.
- Ensure consistent brand messaging and positioning across multiple brands within the portfolio
- Partner with product management and channel marketing to support product launches and promotional initiatives
- Coordinate with external agencies, designers, and vendors to deliver high-quality marketing assets
- Support retail and distributor marketing programs, including merchandising and point-of-sale materials
- Track and analyze campaign performance, providing insights and recommendations for improvement
- Assist in trade shows, events, and customer-facing marketing activities.
- Track and optimize the performance of new and existing partnerships.
- Comfortable with travel to customer events, shows industry meetings, company onsite meetings as necessary.
- Coordinate with other sales channels to avoid potential conflicts.
Benefits
- Competitive compensation including paid time off and holidays.
- Medical insurance (HDHP with HSA and PPO options)
- Prescription drug coverage
- Dental and Vision insurance
- Pre-tax flexible spending account
- 401(k) retirement savings with employer match
- Basic and supplemental life and AD&D insurance
- Short-term and long-term disability insurance
- Pre-tax dependent care flexible spending account
- Wellness program with diabetes prevention, condition care, preventive care, and annual flu shot.
- Employee Assistance Program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
501-1,000 employees
